What if Spam Were True?

E-mail Password Ineolane Search Enter I Close session. marketing that delivers Registration What If Spam Were True? Imagine a world where the emails that hit your spam filter-or that you flag as spam-actually came from people or brands you knew Information 200 billion Number of spam emails sent per day Hey, I just got 4 free iPads for filling out a survey! 80-90% That's nothing; I got a lifetime supply of Wal-Mart gift cards just for answering my phone! Percentage of emails sent to organizations that are spam O 237 Likes Check's in the mail; I just sent out your $5 million. Thanks so much for helping me escape the clutches of my evil uncle. That $5,000 you sent me really changed my life. T 122 Likes Nearly three out of four spam emails with pharmaceutical subjects My teeth are looking a little yellow. I wish there was something I could do to whiten them. Spam Didn't you hear? I'm a housewife and I invented this simple tooth-whitening treatment that your dentist doesn't want 47% you to know about. 5 107 Likes Of email subscribers hit their "spam" button rather than searching for an "unsubscribe" link This final is really killing me. I can't wait to graduate. I can't believe you're still working on your degree. I finished my PhD in astrophysics in six weeks! What's wrong with you? 75% Percentage of emails reported as spam that are actually graymail, legitimate communication that subscribers just don't want anymore O 154 Likes I ate three berries today and lost 10 pounds! T5 180 Likes 2 Friends 300 Looking for a new job. Any suggestions? Indeed. You can become a licensed private investigator in a mere three-hour online program. Spy on your friends and neighbors legally! O 100 Likes I'm so bored, sitting around the house doing nothing. Just sitting around the house can earn you up to $1,000 an hour! I work three hours a day and make $250,000 a year! 5 293 Likes Playing with my new baby. He's so cute. And he was only five dollars! Can you believe it? All I did was send the breeder my credit card information and two days later, this little bundle arrived! O 315 Likes There are five foreclosed homes on my street. Thanks to this little-know government program, I can buy them all for 80 cents apiece and become a real estate mogul! 130 Likes Sorry, I won't be able to make it over this weekend. I have a date with a cute local guy I met online. 218 Likes Me, too! I couldn't believe when I went to the site how many attractive singles there are in my neighborhood. Where have they been hiding, lol?! 5 177 Likes I could have saved 100 bucks on that pair of shoes I just bought, but the email got mixed up with all my spam. "XYZ Company is holding a webinar tomorrow highlighting best practices in email marketing and campaign management. Registration is free." "Wow, can't believe someone would spam your news feed" "Dislike" "Marketing FAIL" SOURCES http://www.spamdiary.com/ MarketingSherpa, 2010 Email Marketing Benchmark Report http://www.m86security.com/newsimages/trace/M86_Labs_Report_Jan2010.pdf