Real-time Inbound Marketing

MONETIZE YOUR INBOUND You spend SO MUCH time and money on SEO, PPC, O $) Social Media, and e-mail campaigns to drive relevant prospects to your website. Inbound Marketing Efforts B2B interactive marketing spending is expected to grow- to $5.7 billion in 2016: 91% of B2B content marketers tailor their content by industry, role, and interest. Content Creation 2012 2016 B2B content marketing usage: in SOCIAL MEDIA 87% CASE STUDIES 71% ARTICLES 83% VIDEOS 70% ENEWSLETTERS 78% WHITE PAPERS 61% BLOGS 77% Social Media 30% Based on a survey, importance among B2B marketers: 20% 19% 74% of marketers said 16% they'll increase their spending for online marketing next year 8% 7% in e You Tube OTHER $4.8 billion: social media ad spend in 2012 all these efforts to drive potential customers to your site INES AESUTP EEJUCTS NES Tech Education Conference sign up todagi ....... Case Studies Workshops I Feed B2B companies have thousands of potential customers visiting their website every week, BUT more than 98% of them are anonymous. of the buying process is complete before 70% the buyer ever engages with a salesperson 70% Woah! marketers spend $92 to acquire traffic and only $1 to optimize it In comes Real Time Inbound Marketing to optimize your conversion funnel: | SEGMENT INDUSTRY: Education LOCATION: Canada INDUSTRY: Healthcare LOCATION: Japan INDUSTRY: Finance LOCATION: Boston, MA ADAPT HOWE ARGUT PRACTS SECES Tech Education Conference financial management CASE STUDY Jan 9-10, Toronto0 Caan Studie Weekhnne Case Studies Worksheps O Feed So, how can you optimize your conversion funnel to generate better leads and boost revenue? SIT BACK & REACT. insightera Sources: BtoB, MarketingProfs, Clickz, Redwell Group, Adobe® 2012 Digital Marketing Optimization Survey