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Optimizing Your Exhibition Stand with Technology

OPTIMISING YOUR EXHIBITION STAND WITH TECHNOLOGY BEFORE THE BIG SHOW Digital tactics aid and fulfil an exhibition Create a buzz - about the upcoming event by using Social Media, Email Lists and Direct Mail linked to online details. Create a one-off website - for the upcoming event and talk to your prospective customers about their expectations and desires online. in many ways. It is an effective method for communicating, engaging with audiences in a variety of ways and offers methods to propagate a message. Use these tactics - to set up meetings with interested parties beforehand and gain an edge on your competitors. Let's get social! - You can use in g+ 58% 70% Get the audience - to age through these devices with interactive elements, like games, quizzes, interactive brochures and short presentations. Top method attendees prefer to access exhibitor Information via printed material distribuled at an exhibition Information sent via email after WHAT TO CONSIDER WHEN DEVISING YOUR PRODUCT AT EXHIBITIONS the exhibition In 2012 there were approximately 1 Exhibitions per year corresponding to 124 million sqm of total net exhibition space rented and where 4-4 million exhibiting companies 31,000 •Do my target audience prefer printed or digital solutions? • What data can be delivered through a digital solution? How best can I present it? • Is there any data which must be delivered via traditional, printed documents? welcomed 260 million visitors. • Remember the importance of collected leads and ROI. INCREASINGLY POPULAR METHODS Projection mapping - Also known as video mapping', this technology enables you to utilise irregularly-shaped objects as a surface for projection. Its potential uses in the field of exhibitions and displays. Hand-outs - One great option in this regard is flash drives that come pre-loaded with your video or presentation. Augmented Reality - It is an emerging field that through the use of various devices, can overlay information directly on to real life. Augmented reality can add dynamic elements to otherwise static presentations. The advantages • Easy to swap contact details - pressing a USB-enabled fob against that of another to swap contact details and store potentlal leads. • Share content over a range of mediums. Customers can bring their own tablets or devices and store data on them. • Paving the way for greener events - Exchanging data digitally saves on printing, planning and recyeling. • Data capture - two devices to securely exchange small amounts of data when they are placed a few centimetres apart. Nomadic Display

Optimizing Your Exhibition Stand with Technology

shared by Chillibyte on Nov 12
To help illustrate some key ways in which technology can help to increase the results you get from your exhibition stand we opted to put together an instructional image.


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