How a great logo can help your business grow

HOW A GREAT LOGO CAN BENEFIT YOUR BUSINESS If you are serious about your brand, you either have a logo or are in the process of creating one. You want something elassie, yet MODERN. Gel but not TRENDY. SIMPLE but not boring. Your brand's logowill speak for the company. It will be the recognizable face for the brand. However, an important thing to remember is need not picture what you are trying to sell. Here are some DO's and DONT'S to remember when choosing the perfect logo READY, SET, LOGO DON'T focus on building your company's website before you have developed a proper logo. Having a font and a business name is not good enough DO startwith a logo which will then allow a web designer to match the colors, font, and overall feel of the logo into the website design LOGOS- YOU NEED 'EM DON'T have a logo that doesn't accurately represent your business ideals. Your logo needs to display professionalism and a level of seriousness aboutyour company DO outline the key issues of your business first, and then set about finding a logo that works best Whatare VAWES? Whatis the TONE of your company? What are youtrying PROJECT? SIMPLICITY BREEDS VERSATILITY DON'T try to explain what you are selling but rather create an instantly recognizable image that is quickly associated with your quality product. Words, fancy fonts, orawkward images detract from what a logo is all about- recognition DO keep your design simple, versatile and scalable. Versatility is someth ing you will require when you look to scale your business and may need your logo to put on uniforms, products, stickers or a letterhead This is LOGO your AVOID BEING A CLICHÉ DON'T create a logo that is unmemorable. It need not explain what you sell, only that it be memorable. After all how many apples has Appleever sold DO create a logo that is to be remembered and recognized. A good logo stays with the customer when they only glance at it SURVEY THE FIELD DON'T be an imitation. Hone in on the successful logos in your field but be cautious, you want something that people will rememberyears later DO be inspired by McDonalds. Forover 50 years their golden arches have withstood the test of time. Their logo is simple, versatile, and memorable and stands far and above its competition