The Climb to Content Marketing Software

2000 2003 1993 2005-2006 2011-2012 2012 1999-2007 2012 2010 2013 Google releases AdWords, quickly expanding the role of search marketing. WordPress launches and later Tom Siebel leaves Oracle to 1999 YouTube launches, hits Salesforce.com buys social listening platform Radian6 and social marketing platform Buddy Media. Google picks up social marketing platform Wildfire. And Oracle purchases Involver and Vitrue. The combined purchases are estimated to be over $1.6 billion, Doubling down on content, Linkedin buys SlideShare for Eloqua launches the industry's first public offering and enters agreement to be Ann Handley and CC Chapman publish Content Rules, considered by many to be the Bible of content marketing. Many marketing automation providers, including Eloqua, becomes the most popular launch Siebel Systems, which 65,000 new videos uploaded per day, and sells to Google Twitter files for an initial goes on to dominate salesforce automation for content management system. Salesforce.com unveils the $119 million. Neolane, Pardot and public offering. 2013 bought by Oracle for $871 million the same year. for $1.65 billion. Silverpop, are launched. All of the above are acquired by huge software providers like first CRM solution based in THE 2004 years. the cloud. It's considered a CLIMB pioneer in Saas. Gartner pegs the CRM market at $18 billion. Oracle, Salesforce.com and 2005 1987 Mark Zuckerberg launches Facebook from his dorm Adobe. 1997 room at Harvard University. Google Analytics goes live making web analytics far ACT!, which is widely considered the first contact TO Content Marketing 1997 1995 Acxiom announces $11 management application, is released. more accessible for million investment in Bigfoot The term "CRM" is coined. 2003 businesses of all sizes. Software The term "weblog" is coined. Later shortened to just blog. Interactive to create an email campaign management platform. 2011 2012 ! Linkedin starts a social network for professionals. 4,500 members sign up the 2012 Content Marketing World, the Kapost becomes the first 2013 2005 first annual summit dedicated content marketing software to integrate with both Eloqua first month. It's easy to take your content marketing software for granted. But becoming a Research firm says marketing automation penetration reaches 20% of a potentially Steve Woods coins the term to the marketing discipline, is 1993 Marketo files IPO. Shares "Digital Body Language" to describe the implicit purchase behaviors of buyers online. Brian Halligan coins the term "inbound marketing" to describe pulling in buyers at the early stage of sales cycle with blogs, eBooks, podcasts held. and Marketo. jump 50% in the first day of trading. full-fledged segment was the result of a MTV, IMDB and The Tech, $3 billion market. 2013 MIT's campus newspaper, steep climb over fast-changing buyer launch websites. behaviors and technology providers and other forms of Compendium is purchased by adapting to those shifts. We look at the educational content. He Oracle. must-have marketing technologies that CAMP SALES FORCE SOCIAL MOUNT co-founds Hubspot in 2006. CREST have emerged and some of the most CONNECTIVITY AUTOMATION SUMMIT MARKETING SLOPE MARKETING AUTOMATION CONTENT MARKETING prominent points on the climb to content marketing software. The Internet becomes a household name, blogs proliferate, search Social media moves from the dorm room to the board room, and buyers Businesses implement systems for tracking, sourcing and scoring leads, brought to you by: As contact management evolves into CRM, a suite of services are Tracking and responding to buyer behavior at every stage of the kapost engines scan the entire web and businesses rush online. Instant access are able to connect, share feedback and research in an instant. A new exposing the critical need for content. Inbound and content become the developed to track and predict buyer behaviors, respond quickly and purchase process is critical. The marketing automation industry starts a to information quickly makes buyer less and less dependent on a industry emerges as social networks and marketing platforms proliferate. hottest terms among marketers. New tools help marketers create content close deals faster. quiet revolution for marketers, then becomes a must for the enterprise. business for research and education. operations to move leads through every stage of the buying process.