eir - No More Black Spots
shared by lukeluke1 on Oct 17
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Irish telecom eir replaced all the black dots in the Oct. 6 issue of Daily Mail Magazine with colored dots. And it was every dot—every period, every dot in a colon and semi-colon; every dot above a ...
letter i or j
The insanely detailed, magazine-wide stunt was explained with a full-page ad that ran in the back of the magazine. The point of all the colored dots? To suggest that eir can help you eliminate “black spots” in your home or office where your mobile signal is weak.
“No more black spots,” says the headline on the ad, which elaborates:
At eir, we don’t like black spots. Which is why we’ve gotten rid of them in this magazine. And we can get rid of them in your home and office too with WiFi Calling, exclusive from eir. Just enable Wifi Calling on your mobile phone and you will be automatically connected to any WiFi network, so you can still make mobile calls whenever you have weak signal.
The elaborate stunt was orchestrated by ad agency Rothco.
Source
https://www....ficalling/Category
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