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Why People Abandon Their Booking Online

SaleCycle WHY PEOPLE ABANDON THEIR BOOKING ONLINE A WHOPPING 81% OF PEOPLE ABANDON THEIR TRAVEL BOOKINGS ONLINE! WE ASKED 1,000 CONSUMERS WHY... Average across 100 SaleCycle clients in 2014 WHY DO PEOPLE ABANDON? 39% 37% 21% Just Looking / Price too High / Need to Check With Want to do More Research Want to Compare Other Travellers www. 13% 9% 7% Booking Process Too long / Technical Issues / Payment Issue / Complicated Checkout Lost Connection Lack of Options WHERE DO PEOPLE ABANDON? 53% 26% 21% When Shown the When Asked for When Asked for Total Price Personal Details Payment Details L-- WOULD THEY CONSIDER RETURNING TO THE BOOKING? 87% YES 13% NO WHEN WOULD PEOPLE RETURN? 7 DAYS 33% 13% 43% 11% Same Day Next Day Within 1 Week After 1 Week Every customer journey is different. The key for marketers is making the booking process as simple as possible and reconnecting with customers when they do abandon. FREE REMARKETING REPORT SaleCycle Email Hello@ for the latest stats in your industry. IПВ %24

Why People Abandon Their Booking Online

shared by SaleCycle on Jan 13
The travel industry spends billions of dollars every year driving traffic to their websites, yet 81% of visitors leave before completing their booking. SaleCycle decided to find out why.




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