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The Rise of Meet & Greet Airport Parking

Stress Free PARKING THE RISE OF MEET & GREET AIRPORT PARKING stressfreeairportparking.com WHO USES MEET & GREET AIRPORT PARKING? Marital status of users Age Range 54% MARRIED 30 & UNDER 13% 9% 12% 30-39 YEARS 35% SINGLE 40-49 YEARS 34% 31% 50-59 YEARS 10% PARTNER 60 & OVER Average annual income 48% 20% 9% 11% 7% 4% Research showed a strong preference for Meet & Greet parking in the 50-59 age range with usage peaking in customers earning £50k or more per annum. The service's popularity with business travellers at Heathrow, Birmingham and Luton may go some way to explain this. $5,000 to £10,000 £10,000 to £15,000 £15,000 to £25,000 £25,000 to £35,000 £35,000 to £50,000 OVER £50,000 WHY IS MEET & GREET AIRPORT PARKING USED? UP TO 2 HOURS SAVED! 32% Remarkably, 66% of travellers claimed to have saved over an hour off their travel time, with 32% claiming to have saved 2 hours by using meet and greet compared to other types of airport parking. SAVED 2 HOURS OFF TRAVEL TIME TRAVELLERS HOW IMPORTANT IS SAVING TIME WHEN FLYING? OC 67% VERY IMPORTANT IMPORTANT 17% QUITE IMPORTANT 10% LEISURE BUSINESS OTHER NOT IMPORTANT 6% 65% 34% 1% SAFETY AND SECURITY IN MEET & GREET PARKING HOW IMPORTANT IS THE PARK MARK AWARD FOR SAFER PARKING TO MEET & GREET CUSTOMERS? 94% PARK MARK IMPORTANT 67% 17% SAFER PARKING The Park Mark award is an award car parks can achieve to show that they have been vetted by the Police & provide a safe parking environment. VERY IMPORTANT IMPORTANT 4600 A overwhelming 94% of travellers claim that they Park Mark award is important to them. 10% 6% Official Park Mark car parks in the UK QUITE IMPORTANT NOT IMPORTANT WHY IS MEET & GREET PARKING BEING USED? CONVENIENCE 26% PRICE 20% RECOMMENDED 7% AVOID THE BUS 7% GOOD SERVICE 6% VALUE FOR MONEY 5% REGULAR CUSTOMER 4% GOOD REVIEWS 1% SAVE TIME 1% OTHER 23% The highest proportion unsurprisingly use meet & greet for convenience, with 7% to 'avoid the bus'. 20% see it as cheaper and 5% value for money. OVERALL A COMBINATION OF PRICE. SERVICE. CONVENIENCE ARE THE KEY DRIVERS TO CHOOSE MEET & GREET AIRPORT PARKING All research has been conducted by Stress Free Parking in a survey of their customers in December 2011 Infographic by. Contact www.stressfreeairportparking.com for more information AGENCY of the North MUT AGITALNORTHEAN agencyofthenorth.com

The Rise of Meet & Greet Airport Parking

shared by agencyofthenorth on Feb 10
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Stress Free Parking conducted some research into their customers profile, demographic and behaviour in order to better understand their customers and how they used the meet and greet service. Surve...

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