Transcript

You've Got (Video Mail)

YOU'VE GOT (VIDEO) MAIL WHY BUSINESSES ARE INCORPORATING VIDEO INTO EMAIL MARKETING For the typical small business, email marketing is used to reach the most relevant audience and drive conversion rates. But today, these email blasts are getting a negative reputation, ending up discarded in SPAM inboxes. Enter the YouTube era. Can organizations effectively use interactive video to shake up their business model and appeal to a tech-savvy generation of digital consumers? RECOGNIZING THE INFLUENCE According to a comprehensive report by email marketing company GetResponse, the majority of surveyed small businesses see videos as a vital medium through which to communicate to their audience. MOST PLAN TO USE VIDEOS IN THEIR EMAILS THIS YEAR DO YOU USE VIDEO EMAIL MARKETING? 0.8% 3.8% Yes, and I plan to increase 11.9% 64% the number of video emails. Yes, and I expect to send the same number of video emails. Yes, and I won't use as many video emails this year. 19.5% No, I didn't use it but plan to use it this year. No, I didn't use it and don't plan to use it this year. MOST EFFECTIVE USE OF VIDEOS IN EMAILS? TRAINING COURSES AND PRODUCT DEMOS WHICH OF THE FOLLOWING USES OF VIDEO EMAILS WOULD YOU CONSIDER MOST EFFECTIVE? Percent of Respondents 35% 28.8% 30% 22% 25% 19.1% 17.8% 20% 15% 10% 5.1% 4.7% 2.5% 5% PRODUCT DEMOS TRAINING PRODUCT CUSTOMER BRAND IMAGE NONE OTHER COURSES PROMOTIONS TESTIMONIALS MESSAGES SALE TOP BUSINESS ADVANTAGES VIDEOS HAVE A SIGNIFICANT IMPACT ON CONVERSION RATES WHAT DO YOU THINK ABOUT THE INFLUENCE OF VIDEO EMAILS ON CONVERSION RATES? Percent of Respondents 45.5% 20.4% 5.1% 28.9% IT INCREASES SIGNIFICANTLY IT INCREASES MODERATELY NO INFLUENCE NOT SURE WHICH OF THE FOLLOWING BENEFITS DO YOU THINK VIDEO EMAILS PROVIDE? Percent of Respondents 53.8% 36.8% 34% 22.2% 3.3% INCREASED CUSTOMER LOYALTY INCREASED CLICK-THROUGH, ENHANCED BRAND IMAGE REDUCED SUPPORT AND OTHER AND CONVERSION RATES TRAINING COSTS HOW TO SUCCESSFULLY EMBED VIDEOS INTO AN EMAIL CAMPAIGN Sure, including glittery moving pictures in your strategy can gain attention; but does it garner any value? Here is a checklist to incorporate videos the right way. THE VIDEO SHOULD: ADD VALUE TO THE VIEWER'S EXPERIENCE. If recipients of the emails don't take anything away from the video, consider it fruitless. ACHIEVE CAMPAIGN OBJECTIVES. More conversions? More clicks? Pageviews? Map out goals beforehand, and make sure the video addresses those goals. MATCH THE BRAND EXPERIENCE. Does it fit with everything else you send? Keep the video topics and aesthetics consistent with your brand to build distinguishable tone. HAVE A REASONABLE BANDWIDTH. An important factor when embedding videos is bandwidth consumption. When it comes to people who browse the videos on their mobile devices, it's especially important that the footage doesn't require too much bandwidth. WISTIA SOURCES: Created By SMALLBIZTRENDS.COM | GETREPONSE.COM | EMAILMARKETINGREPORTS.COM COLUMN FIVE SHARE VIDEO LIKE A BOSS

You've Got (Video Mail)

shared by ColumnFive on Dec 29
1,189 views
1 shares
0 comments
For the typical small business, email marketing is used to reach the most relevant audience and drive conversion rates. But today, these email blasts are getting a negative reputation, ending up disca...

Publisher

Wistia

Category

Technology
Did you work on this visual? Claim credit!

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size