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Why All Marketers Should be Thinking Mobile

Why all marketers SHOULD BE THINKING MOBILE QUICKSPROUT There are 1.2 billion people accessing the web from their mobile devices. Roughly 58% of consumers who own a smartphone have used it for store-related shopping. blackfriday Almost ШШ ШШ 25% of all online Black Friday shopping in 2012 was done on mobile and tablet devices. ШШ 63% of people expect to be doing more shopping on their mobile devices over the next couple of years. Spontaneity plays a major role in 81% of all smartphone purchases. of people agree that having a mobile device with real-time information makes them more 88% spontaneous with shopping and, in general, more open to discovering new things. 51% • of shoppers research online and visit a store to make the purchase. 44% research and purchase online. 32% research online, visit the store to try, then purchase online. 17% -- visit the store first, then purchase online. ......... -90% of people move between devices to accomplish a goal (smartphones, PC, Tablets or TVs). By 2014, more than one in three US intemet users will have a tablet device. 52% of tablet users prefer to shop on their tablet rather than their PC. 72% of tablet owners make purchases from their devices on a weekly basis. Tablet visitors are nearly 3 times more likely to purchase than smartphone users. 72% "Our senior leadership team understands the strategic importance of mobile to our organization." of all mobile e-business and marketing executives agree: 57% 57% of the top 100 brands now have a mobile-friendly site. In January 2013 the Interactive Advertising Bureau reported that only 30% 57% of mobile shoppers abandon a transaction if the experience is not optimized for mobile. of mobile customers will abandon a site if they have to wait 3 seconds for a page to load. -1% Every 100ms in load time, sales decrease by 1% 41% of people have better opinions of brands that offer a good mobile experience. have turned to a competitor's site after a bad mobile 61% experience. mim SOURCES happens-after-3-seconds/ revenue-increase/ %24

Why All Marketers Should be Thinking Mobile

shared by LeonardoZem on Oct 03
Did you know that 58% of people who own smartphones have used them for store-related shopping? It’s no surprise that ecommerce and brick-and-mortar companies are all working hard to bring mobile sho...





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