Why All Marketers Should be Thinking Mobile

Why all marketers SHOULD BE THINKING MOBILE QUICKSPROUT There are 1.2 billion people accessing the web from their mobile devices. Roughly 58% of consumers who own a smartphone have used it for store-related shopping. blackfriday Almost ШШ ШШ 25% of all online Black Friday shopping in 2012 was done on mobile and tablet devices. ШШ 63% of people expect to be doing more shopping on their mobile devices over the next couple of years. Spontaneity plays a major role in 81% of all smartphone purchases. of people agree that having a mobile device with real-time information makes them more 88% spontaneous with shopping and, in general, more open to discovering new things. 51% • of shoppers research online and visit a store to make the purchase. 44% research and purchase online. 32% research online, visit the store to try, then purchase online. 17% -- visit the store first, then purchase online. ......... -90% of people move between devices to accomplish a goal (smartphones, PC, Tablets or TVs). By 2014, more than one in three US intemet users will have a tablet device. 52% of tablet users prefer to shop on their tablet rather than their PC. 72% of tablet owners make purchases from their devices on a weekly basis. Tablet visitors are nearly 3 times more likely to purchase than smartphone users. 72% "Our senior leadership team understands the strategic importance of mobile to our organization." of all mobile e-business and marketing executives agree: 57% 57% of the top 100 brands now have a mobile-friendly site. In January 2013 the Interactive Advertising Bureau reported that only 30% 57% of mobile shoppers abandon a transaction if the experience is not optimized for mobile. of mobile customers will abandon a site if they have to wait 3 seconds for a page to load. -1% Every 100ms in load time, sales decrease by 1% 41% of people have better opinions of brands that offer a good mobile experience. have turned to a competitor's site after a bad mobile 61% experience. mim SOURCES http://www.digitalbuzzblog.com/wp-content/uploads/2012/07/the-rise-of-mobile-infographict.png http://www.forbes.com/sites/brucerogers/2013/01/04/will-sense-networks-rev-up-the-local-retail-mobile-ad-market/ http://www.phonearena.com/news/The-Apple-iPad-was-responsible-for-88-of-tablet-based-Black-Friday-shopping_id36976 http://www.prweb.com/releases/mobile/retail/prweb10218948.htm http://www.mbs.ac.uk/about-mbs/news/view/?guid=349c24da-c09e-4f26-a126-72632044c89d http://latd.com/2012/12/09/what-shoppers-want-study-investigates-opportunities-for-mobile-enhanced-retail/ http://www.thinkwithgoogle.com/insights/emea/library/studies/holiday-consumer-intentions-2012/ http://googlemobileads.blogspot.com/2012/08/navigating-new-multi-screen-world.html http://www.newmediatrendwatch.com/markets-by-country/17-usa/855-mobile-devices?start=1 http://www.newmediatrendwatch.com/markets-by-country/18-uk/154-mobile-devices http://marketingland.com/library/mobile-marketing-news http://www.strangeloopnetworks.com/resources/infographics/web-performance-and-user-expectations/website-abandonment- happens-after-3-seconds/ http://www.strangeloopnetworks.com/resources/infographics/web-performance-and-ecommerce/amazon-100ms-faster-1- revenue-increase/ http://www.poolgeniusnetwork.com/profiles/blogs/if-you-don-t-have-a-mobile-website-you-re-loosing-business %24