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Which Retailers are Delivering the Best Mobile Shopping Experiences?

2013 Which Retailers Are Delivering THE BEST MOBILE SHOPPING EXPERIENCES? According to the findings of an independent study of 1,000 consumers at the top brick-and-mortar retailers. TOP 10 MOST BROWSED BY MOBILE Target knocked Walmart off its #1 position from last year ON SMARTPHONES BROWSE Walmart * TARGET *macys конкS LOWE'S CosTca Compared to 2012 22% 28% 39% 37% 30% 27% 19% 19% 18% 16% 15% 15% ON TABLETS BROWSE Walmart:* TARGET. *macys LOWE'S KOHL'S COSTCO Sears Compared to 2012 28% 32% 45% 42% 41% 34% 26% 25% 24% 21% 20% 19% TOP 10 MOST SHOPPED BY MOBILE Compared to 2012, there's a lot more mobile shopping going on – with Apple taking the lead ON SMARTPHONES Walmart* CVS O RITE AID suPEmhu *macys SAFEWAY ) Króger Compared to 2012 14% 14% 49% 46% 45% 39% 39% 36% 36% 36% 35% 33% ON TABLETS Walmart: *macys консS OLD NAVY TARGET. LANDE ENDg COSTCO Compared to 2012 19% 24% 22% 51% 51% 47% 46% 40% 37% 35% 35% 34% 33% HOW DOES MOBILE SHOPPING COMPARE TO ONLINE SHOPPING? MOBILE EXPERIENCE IS... 9% better than online 36% the same as online 35% worse than online 20% no opinion DESIGN AND USER EXPERIENCE PROBLEMS: LEADING CAUSES OF UNSATISFACTORY MOBILE SHOPPING EXPERIENCES SMARTPHONE SMARTPHONE TABLET APP TABLET SITE АPP SITE IMAGES 35% 41% 29% 24% DIFFICULT TO SEE LIMITED 34% 26% 21% 30% PRODUCT SELECTION COULDN'T FIND 34% 35% 39% 49% PRODUCT CRASHED/SLOW LOAD TIME 34% 37% 36% 43% TOO MANY 32% 31% 50% 34% STEPS COULDN'T FIND DESCRIPTIONS/ 27% 32% 21% 36% REVIEWS 48% OF SMARTPHONE SHOPPERS AND 50% OF TABLET SHOPPERS ARE LESS LIKELY TO SHOP AGAIN WITH A RETAILER IF THE MOBILE EXPERIENCE IS POOR CLICK AND MORTAR: HOW MOBILE IS DRIVING TRAFFIC IN-STORE How Shoppers Are Completing Purchases After Browsing on a Mobile Device RESEARCH SMARTPHONE TABLET RESEARCH 23% On laptop/ computer 35% 16% 36% 24% 22% Via mobile site On laptop/ computer In-store In-store on smartphone Via mobile site on tablet 11% 9% 6% 14% 8% 6% Via mobile site on tablet Via app on tablet Via app on tablet Via app on smartphone Via mobile site Via app on smartphone on smartphone 40% did not complete the purchase 39% did not complete the purchase 2013 HOLIDAY SHOPPING WHERE PURCHASES MORE THAN $100 ARE HAPPENING 70% 68% 49% 43% 40% 34% On tablet sites On tablet On laptop/ computer On smartphone On smartphone sites In-store apps apps mobiquityinc.com Research commissioned by Mobiquity Inc. and conducted by ResearchNow Download the 2013 Mobile Shopping Satisfaction Report at www.mobiquityinc.com/retail-mobile-sat-report-2 A mobiquity. %24 但 但

Which Retailers are Delivering the Best Mobile Shopping Experiences?

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Mobiquity Inc. commissioned an independent study of 1,000 consumers at the top brick-and-mortar retailers.

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