Understanding Social Commerce

UNDERSTANDING SOCIAL COMMERCE of Facebook users like brand 39% pages to research products U.S. Consumers will spend $327 Billion Social media usage by businesses Fims, brands, and political parties try to control the online conversation and influence the infomation flow, by tapping into conversations and sending out messages via social media. Social Media Examiner states that 69% of marketers who were using social media as part of their marketing efforts increased traffic to their website and generated new leads. It seems though that Facebook is mostiy used for pro-active sending messages and advertising and Twitter for customer care. This info graphic 92% will 2oom in on these two social media and 82% how they effect your social commerce. How to increase engagement According to Mark Zuckerberg social commerce is the next big thing. But is F-commerce (social commerce simply put on Facebook) really going to work? Many firms seem to invest in the wrong place or make common mistakes. Are you following the rules of en- gagement and building a solid strategy? Value Engagement Create compelling content! Authority 77% of online shoppers use re- Actually only 1% of Facebook fans engage with brands. People People prefer small content anly want access to coupons, snacks, easy to digest. The addi- number of reviews on your web- events, etc. and do not seem in- Exclusivity Don't copy paste your entire col- ledtion, add one product. People need to have the feeling it is all about them, so provide them with an unique experience. views written by anyone. Push tion of visuals increases engage- site: products with 7 or more re- ment by 1500%! terested in a relationshịp. views lifted sales with 32% Shareability Your content and products need to be easy to share with others. On Facebook most posts get re- Consistency Likes and fans Reciprocity Be consistent in everything you People often unfollow because Hand out tips and tricks. People do. A lack of fans is a reflection businesses post too frequently. Be will appreciate it and it makes of poor communication. You need to have a dear under- the people purchase a product standing of your target group. aware of your audience. 50% of them willing to retum the favor. It's all about the exchange. shared. Popular topics are: music, food, coffee, fashion. based on a recommendation. Response expectations on Twitter 40% China 74% PU.S. 39% Brozil 83% Is responding to social media comments from consumers influencing your social commerce positively? A trend report by Armold Worldwide showed that around 60% of people worldwide say they expect brands to respond to social media comments regarding ser- vice at least most of the time. These social media responses also seem to have an impact on people's brand perceptions and purchas- ing decisions. 46% of people globally said they respect brands that respond and contribute to discussions about the service their cus- tomers have received. Additionally, 67% of people said they would be willing to share personal information with brands relevant to them in order to improve service. eMarketer found in a recent survey that only 49% of the companies track and follow up on cus- tomer's social media comments 46% Respect for brands that response and contribute 60% Response expectation worldwide 67% Willingness to share personal information to improve service 49% Companies tracking and following up customers online loudbounce