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Three Device Ecosystem

Internet Three device eco system iab Advertising Bureau UK Desktop Smartphone Tablet Early morning What l'll do with my device today 4-6AM Social Networks Email 61% 60% Email 57% Morning Social Networks 45% Social Networks Email 57% 51% 7-9AM News, wegther, sportš updates Retail 28% 31% Retail 35% Banking/ finance 22% Entertainment 26% Entertainment 30% Career/work rélated Video or TV content 19% Retail 17% 27% Late Social Networks, Retail, News, Reading mag/paper Entertainment Research 13% Information 15% 12% morning 10-12AM No other device available What role it will play for me Early afternoon 53% Easiest for me to pick up 49% "News, weather and sports Easiest to pick up 1-3pM 37% Preferred format Fastest at giving what I need 46% Screen interface is easier to use 37% 29% Screen interface is easier to use News and Entertainment Afternoon 4-брМ No other device available Format I prefer 32% 27% Greatest privacy 13% Preferred apps 24% Always prefer to use this device 31% Cheap for accessing the Internet Early evening 7-9pM 10% Habit Preferred apps 27% Social networks 23% Has apps or programmes I prefer to use Benefit it gives me Late Keep in touch on the move Be entertained Store important information evening 10-12pM |Living room. Smail + Social networks, Retail Always prefer to use this device 72% 95% 19% Ensure I am secure and protected Socialise with others Explore new things 68% 78% 16% Night time Help me be better at the things I care about most Have up to date info at my fingertips Express my identity or máke a státement 53% 78% 12% 1-ЗАМ sparkler

Three Device Ecosystem

shared by kcatoto on Mar 26
This fascinating infographic from the Internet Advertising Bureau shows how different devices are used for different purposes during the day.


IAB Europe


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