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Print versus Digital: Pros & Cons

Print versus digital Pros & Cons Print Digital Yours forever Shorter attention spans Paper and print retains a permanence which means that we gain a great deal of pleasure from holding on to them Online content is proving to have a detrimental effect on both adult and child attention spans. Sensory experience Online plagiarism Paper and print retains a permanence which means that we gain a great deal of pleasure from holding on to them Digital publishers are having to take more steps to ensure that their original content is protected. Impulse buying Optimisation costs We are still more likely to buy things that we see in print. Print publications are simpler to buy and part of our daily routine. The cost of digital publishing can become an issue. Organisations with higher budgets can afford better web platforms Reader А 24 Нour news cycle engagement A 24 hour news cycle is increasingly becoming a 24 second cycle, with the rise of digital and social media news channel. Print media is finding it harder and harder to compete. Delivering content to consumers through apps is more guaranteed to engender sharing and repeat viewing. Readers expecting a full picture Sparking discussions Infographics, instant viral content, Twitter. Consumers now want their Digital media is creating a more conversational culture as more people share and debate what they are reading. news from a wide range of sources and they want it now. Limited feedback Tracking & analytics In an increasingly digital and democratic age, feedback on print publications is limited. Print limits the ability for us to do market research. Publishers can use analytics to track the popularity of content, allowing for greater optimisation in the long- term. In summary, Publishing in print format is more likely to encourage customers to buy in the short- term and still has more pulling power in terms of sentiment and brand loyalty. However, digital publication has greater potential in terms of audience engagement and reaching a wider public. Reference: http://associationmediaandpublishing.org/sidebar/Digital-vs-Print-Which-is-Better-For-You created by http://www.quantumbinders.co.uk/

Print versus Digital: Pros & Cons

shared by SallyBraith on Sep 18
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Print media has some serious competition from digital. But what are the pros and cons of the two forms of media? Will digital fully overtake print, or are some of us too many of us still wedded to an ...

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