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Mobile Commerce Strategy & Tactics

MOBILE COMMERCE STRATEGY & TACTICS JONATHAN LUPO @userexperience "FLASH SALE" DISCOVERY NATIVE FUNCTIONALITY Power product discovery and engagement by pushing daily, category-based, “Flash Sales." the device, like providing consumers with a useful and engaging way to scan everyday objects, identify a color hue, and quickly find matching products. Take advantage of key features SOCIAL CURATION • FREQUENT UPDATES Instead of editorially-driven merchandising, enable influencers to elevate and FLASH SALES SOCIAL CURATION • • INTERACTIVE FEATURES share products to influence purchase decisions. LOCAL DEALS/COUPONS• • BADGING/NOTIFICATIONS LOCAL DISCOUNTS MOBILE & Drive consumers into stores, via location-based discounts. RETAIL CONVERSION MOBILE LOYALTY • • SMART SEARCH The ultimate goal is to drive commerce from the mobile experience, as well as drive consumers into retail stores. "REWARD POINTS"• WISHLIST CHECK-INS• • FAVORITES • FULL CART FUNCTIONALITY MOBILE LOYALTY PROGRAM Re-engage and reward consumers by enabling them to earn discounts when they check-in to retail stores. +100 +100 ENGAGEMENT DISCOVERY CONVERSION REWARD

Mobile Commerce Strategy & Tactics

shared by userexperience on Jun 01
The first step of the Mobile Commerce Design process should be to analyze how shoppers of a parti­cular brand (and compe­titor brands) currently use their mobile devices to support each phase of the...


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