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Mcommerce: The Canadian Landscape

MCOMMERCE THE CANADIAN LANDSCAPE juiceMOBILE putting brands in hands +=47% of smartphone owners in Canada would consider using their phone to make a mobile payment that is linked to their credit card. (CIBC-Harris Decima pol) MasterCard ranked Canada #2 globally in mobile readiness Singapore Canada 54% U.S. 10 15 20 25 30 35 45 50 Smartphone penetration in Canada Score on mobile readiness index (JD Power & Associates) MasterCard 20 12 (50 variables in index) Consumers want mobile utility for: 38% 33% 32% 30% 30% Special Membership Cards Loyalty Card Points Transit Passes Gift Cards Coupons (CWTA 2012 Colahone Consumer Atitudes Study) 2011 2012 More than one third of Canadians have Canadians show interest 34% used their smartphones 4 for mobile banking, up dramatically from 25% in 2011. in the idea of swiping their cellphone at a point of sale. 25% in (CWTA 2012 Celphone Consumer Atitudes Study) (Harris/Decima) THE MOBILE WALLET Everything You Need In One Place 87% of Canadians wish they did not have to carry a wallet. (Newswire, PayPal study May 2013) 59% of Canadians with smartphones said that getting rewards for their credit card purchases are important to them in deciding to use mobile payment. (Globe and Mal) PayPal →→→> [$) $) 1 PayPal Launched • Send money 2013 • Pay off a loan • Borrow from friends PayPal- Mobile app available on: • Check balance • Withdraw funds Connected to credit card • View past transactions to upload funds PayPal had over PayPal brands: 4 MİLLION TOYSAUS CINEPLEX Canadian customers in 2011 and has seen ESCAPE WITHUE significant growth with small businesses. MasterCard MasterPass Check out in ital wallet you can clicks on any connected device. Register up to 25 different credit cards and their information which is saved in cloud storage. (CTV News) 28,000 merchants by the end of 2014 (CTV Nows) MasterPass brands: porter Add passes to Passbook through apps and mobile web: Apple Pāssbook CINEPLEX ticketmaster ESCAPE VITHUS AIR CANADA Apple represents 35% iPhone only, iOS 5 and up of Canadian mobile customers - over BOARDING LOYALTY 12,000,000 people PASSES CARDS MOVIE RETAIL JUICE Mobile can integrate campaigns into Passbook. TICKETS COUPONS CARRIER BILLING All Your Purchases On One Bill New Partnerships Bell RBC Started in ROGERS 2012 Now offered by most carriers in Canada TELUS CIBC OROGERS At JUICE, our ad technology allows purchase charges to be se: bill, allowing for quick conversions and minimizing shopping cart abandonment. to a mobile user's carrier skype To be part of carrier billing in the near future in Canada. MOBILE CREDIT CARD READERS Readers Ring Through Purchases For Small Businesses ............ ............. PayPal OSquare Competes with Square and similarily has seen quick growth/momentum in industry. Among Canadian user base, has found service professionals make up the greatest percentage Adoption rate in Launched • Launched in Canada March 2012 • Targets small & large businesses of activation. • accounting • legal services & consulting • retailers 2012 25% higher than in (Mobile Syrup) Accepts: Sold at: BEST VISA MasterCard FUTURE SHOP NFC: NEAR FIELD COMMUNICATION Near Is Not So Far Available on NEW models of: Retailers need to have the technology integrated across their stores/locations via their LG SAMSUNG *BlackBerry POS systems. Brands in Canada using the technology: Consumers need to ensure Tim Hortons M The Beer Store Loblaws that they have the card to 2 enable their phones which they can purchase through their carrier. PETROCANADA Apple did not NFC enable their latest phone, which further diminishes potential reach for advertisers. 20% of Canadians hold onto their phones for 3 YEARS OR MORE NFC enabled phones in Canada (Federal government just changed this to 2 years, which will create an influx of NFC-enabled phones) NOW 1 MILLION END OF 2013 3-5 MILLION IM гм зм 4м SM NFC CAPABLE APPS Visa, payWave CIBC ») • Galaxy S4 integration • Tap and pay at stores • Thousands of locations in US/Canada • Will be available via SaskTel, TELUS, Virgin, Rogers, MTS, and Fido wireless Available on: providers in Canada *BlackBerry Accepted at: TD Rexall WINNERS HARVEY'S Foot Locker RBC O Scotiabank CIBC STAPLES Tim Hortons CANADA’S LEADER IN MCOMMERCE SOLUTIONS juiceMOBILE putting brands in hands @JUICE_Mobile II

Mcommerce: The Canadian Landscape

shared by JUICE_Mobile on Aug 08
Always in hands, purses or back pockets, consumers have made their mobile phones the Swiss Army Knife of the digital age. As smartphone penetration climbs to 54% in Canada, consumers are relying on th...


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