Marketing Attribution in SaaS Companies

SURVEY ON MARKETING ATTRIBUTION by HockeyStack In your experience , is marketing attribution directly linked to more revenue ? PAGEURL / saas - content - marketing - guide → $ 71.1K / why - choose - hockeystack / saas - inbound - marketing 2 / demand - generation - explained $ 42K → $ 95K MRR → $ 94.4K What are the top 3 metrics you think need to be measured for marketing attribution ? Conversions Time - decay Attribution 10 % Impressions Social Engagement Account Based Touchpoints Qualified meetings booked Media consumption MRR Clicks CLV 0 Other 20 % 2 3w What marketing attribution model do you use ? Linear Attribution 20 % 60 % of respondents answered YES Need an all - in - one analytics solution for your SaaS ? 4 6 Last - touch Attribution 30 % First - touch Attribution 8 20 % Try HockeyStack