Click me
Transcript

Tracking Your Content Marketing Strategy

Tracking Your Content, Marketing Strategy 93% of B2B Marketers use Content Marketing 13% are producing more content now than a year ago 58% plan to increase their Content Marketing budget But why?! 27,000,000 pieces of content are shared each day 329,000,000 people read blogs each month Sites have 434% more indexed pages as a result of having a blog 70% of consumers prefer to know a brand through an article vs. an ad Content creation is the single most effective SEO tactic (by 53%), So, how do I measure the effectiveness of my content? D. 2 Shares Views fy g+ in Track which content is receiving the most traffic. More traffic to your Your content is exposed to a larger audience when it is shared. Note topics that are shared by your followers often content means more traffic to your site! and create more content around it. 3 Engagement Tip: Know who your content is being shared with! This is where Marketers miss "Great post!" out on the most leads. "Thanks for the tips!" Retweets, Likes, Favorites, +1's, "Cool Article!" comments, etc. are a great way to measure your audience's reaction to a piece of content. The more engagement, the more interesting the content! Take your measurement to the next level! There are tools available to let you see how prospects engage WITH your content - how long they spent on each page and if they then shared it (and with who!). Knowing these willI help you better qualify your leads and see what content is truly performing best! http://www.inboundwriter.com/content-marketing/infographic-the-anatomy-of-content-marketing-2/ http://blog.newscred.com/article/50-stats-you-need-to-know-about-content- marketing/4d5125444fcd2d72ebd17b282107d742 http://www.skyword.com/contentstandard/blog/tweetworthy-content-marketing-statistics-by-the-numbers/ http://blog.brightcove.com/en/2013/10/b2b-marketers-aregetting-better-content-marketing http://contentmarketinginstitute.com/2013/10/2014-b2b-content-marketing-research/ MARKETING RAVEN powered by Content Raven

Tracking Your Content Marketing Strategy

shared by ChristyLaubach on Oct 08
111 views
0 shares
0 comments
For B2B marketers, content marketing has proven to be an extremely effective strategy to draw more traffic and better qualified leads. 93% of B2B marketers use content marketing, but only 38% think th...

Category

Business
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size