Hybrid Event Statistics

zum com HEXAFAIR Research Statistics Hybrid Events 2021 71.1 % Organizers say that uniting the live & virtual audience is their biggest challenge . 94 % of B2B event organizers use " pipeline generated " as their key success metric . 67 % Organizers say , using technology to deliver a smooth experience is a challenge . 49 % 89 % of organizers measure the success of their hybrid events by attendee satisfaction . Organizers stated it . was hard to schedule . the event for international people with multiple time zones . Hybrid Events Success & ROI 88 % of respondents use surveys to measure attendee satisfaction . 57 % of respondents say they would attend an in person version of a hybrid event than a virtual one . 34 % of organizers expect to invest more in hybrid events in the next few years . Hybrid Events Outlook and Predictions 72 % of respondents believe they will get more on attending a LIVE hybrid event . 34 % of marketers say that they will add hybrid events to their event portfolio soon . 57 % 34 % 46 % Organizers say speakers had difficulties engaging a virtual & live audience simultaneously . 86 % of B2B companies see a positive ROI of their hybrid events 7 months after the event date . 25 % of respondents state they will host between 5-10 hybrid events per year . Hybrid Events and Enterprise Organizations On average , small to medium businesses welcome 10 20 people to hybrid events ( training & workshops ) . 71 % of organizations with 5000+ employees have hybrid events in their portfolio . 25 % of small to medium businesses say , on average , they have between 20-50 hybrid event attendees . 63 % of companies with 2000-5000 employees included hybrid events in their event portfolio . 34 % At enterprise level hybrid events , 59 % of attendees join the in - person version of the hybrid event . Smaller companies , on average , host 35 % fewer hybrid events than medium - sized businesses . ●●●● 72 % 38 % of enterprise organizations say that the venue , audio , & branding are the highest hybrid event expenses . For SMBS , on average , 56 % of attendees join the in - person event & 44 % attend the virtual version of a hybrid event . 25 % 32 % of enterprise organizations claim their global events team primarily host hybrid events for large user conferences . Hybrid Events for Small to Medium Businesses Reference : https://www.markletic.com/blog/hybrid-event-statistics/