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How The Mobile Revolution Is Changing Retail

How the

MOBILE REVOLUTION

Is Changing Retail



Retail Revolutions

Of The Past



The Credit Card - 1958

- created a convenient new

payment option for customers.



- changed the way merchants

marketed and advertised products.



e-Commerce - 1990�۪s



- Created an easy way for

customers to shop & compare.



- Allowed merchants

to connect with more customers.



The Rise Of Mobile



4 out of 5

Us consumers now use

smartphones to shop.



37%

of e-commerce sales

expected to be from mobile

by Sept 2013.



$119

Billion

in expected sales

through m-commerce

worldwide by 2015.





What The

Mobile Revolution

Means For Customers



Knowledge

- Price comparisons on the fly.

- Product reviews & product info.

- Feedback from friends & family.



Experience



- More engaged.

- More empowered.

- More responsive.



Convenience



- Access to discounts & coupons.

- Offers a single payment device.

- Less clutter, more organized



Customer Stats



43% -

of smartphone owners used

their mobile device while in a

store for a shopping purpose.



56%

of people believe mobile

can make shopping

more enjoyable.



79%�۪

of smartphone users found it

useful to download mobile

coupons to their phones.



39%

of smartphone users prefer

sharing product info with

friends on an app.



50%

of smartphone shoppers

use a mapping app

to find retail locations.



73%

of shoppers prefer to reference

their mobile device in-store rather

than ask a sales associate for help.





What The

Mobile Revolution

Means For Retailers





Greater

Knowledge Base



- Purchase behavior insight.

- Location & time awareness.

- Understanding consumer patterns.



New

Communication

Channels



-Location-based services:

Relevant communication

with consumers.



-Near-field notifications:

In-store communication

with consumers.





Retailing Stats



73%

of online retailers have

already, or are currently

developing a mobile strategy.



35%

of smartphone owners shared

their location with retailers by

using a map feature.



54%

of people who use their

smartphones in store are

looking up other stores prices.



29%

of mobile users are open to

scanning a mobile tag to

get coupons.



What Smart Retailers

Can Do To Prepare



Develop a

Mobile Strategy



- Analyze your mobile market.

- Create mobile friendly sites.

- Understand your mobile customers.



Connect With

Mobile Users



- Promote in-store mobile commerce.

- Encourage mobile social sharing.

- Use QR codes on products allowing

customers to mobilize & share.











get̤hee



We�۪re a data services company.

We help the worlds largest retail brands grow in Asia. We do this with GIS. a technology that combines maps with business and market data to gain insight not possible through a spreadsheet.



We'd love to hear what you think of our infographics. Get in

touch with us and let us know at curious@getchee.com VISUALTRENDS How The MOBILE REVOLUTION Is Changing Retail Retail Revolutions Of The Past The Credit Card - 1958 Created a convenient new payment option for customers. Changed the way merchants marketed and advertised products. 4367 8900 4812 2089 e-Commerce - 1990's Created an easy way for customers to shop & compare. Allowed merchants to connect with more customers. The Rise Of Mobile Q0000 4 out of 5 US consumers now use smartphones to shop. 37% S 119 Billion of e-commerce sales expected to be from mobile by Sept 2013. in expected sales through m-commerce worldwide by 2015. What The Mobile Revolution Means For Customers Knowledge O Price comparisons on the fly. O Product reviews & product info. O Feedback from friends & family. Experience O More engaged. O More empowered. More responsive. Convenience O Access to discounts & coupons. i offers a single payment device. i Less clutter, more organized. Customer Stats O39% 43% of smartphone owners used their mobile device while in a store for a shopping purpose. of smartphone users prefer sharing product info with friends on an app. 56% 50% of people believe mobile can make shopping more enjoyable. of smartphone shoppers use a mapping app to find retail locations. 79% 73% of smartphone users found it useful to download mobile coupons to their phones. of shoppers prefer to reference their mobile device in-store rather than ask a sales associate for help. What The Mobile Revolution Means For Retailers Greater Knowledge Base A Purchase behavior insight. i Location & time awareness. i Understanding consumer patterns. New Communication Channels 1 Location-based services: Relevant communication with consumers. O Near-field notifications: In-store communication with consumers. Retailing Stats 73% 54% of people who use their smartphones in store are looking up other stores' prices. of online retailers have already, or are currently developing a mobile strategy. 35% 29% of mobile users are open to of smartphone owners shared their location with retailers by using a map feature. scanning a mobile tag to get coupons. What Smart Retailers Can Do To Prepare Develop A Mobile Strategy O Analyze your mobile market. i Create mobile friendly sites. O Understand your mobile customers. Connect With Mobile Users i Promote in-store mobile commerce. O Encourage mobile social sharing. O Use QR codes on products allowing customers to "mobilize" & share. O getchee Ona lent We're a data services company. Key Offerings Deta -- Demographic segnentation & point data. We help the world's largest retail brands grow in Asia. We do this with GIS, a technology that combines maps with business and market data to gain insight not possible through a spreadsheet. Services - Consulting to identify market poteritial Kiwi - Ste selection & market planning software. We'd love to hear what you think of our infographics. Get in touch with us and let us know at curious@getchee.com. in f t getchee.com bloggetchee.com

How The Mobile Revolution Is Changing Retail

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The mobile revolution is changing the way retailers display and sell goods as well as where and how they interact with customers. As consumers embrace mobile shopping, their behavior is also fundament...

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