Hi-tech UK

Hi-tech UK TV loving Britons lead the world in using the latest technology to enhance their viewing experience The UK has one of the highest proportions of homes with high definition TV UK Germany China USA 41% 28% 35% 49% France 18% Japan Spain Italy 31% 30% 28% Australia Homes with high definition TV 46% Viewing figures UK viewers watched an average of four hours television a day Supersize TVs The TVs in UK living rooms continue to get bigger 35.4% of TV sets sold in Q1 2012 were either super large (33" to 42") or jumbo-sized (43"up) UK is tops for tech Among internet users tech-savvy Britons have some of the highest levels of ownership and use of personal technology Percentage take-up of technology among UK internet users 44 58 Mobile phone Smartphones 31 75 DAB radio Laptop/netbook 19 15 Tablet Smart TV As part of Ofcom's consumer research they asked respondents about their ownership and personal use of a range of devices. This research was carried out online, which means that results are derived from a different sample to other Ofcom consumer research and direct comparisons cannot be made How we communicate UK consumers show a marked age gap in the way they use technology to communicate Over 65s 16 to 24-year-olds 42% 15% 37% 63% 17% 67% 15% 90% 4% 73% 1 Key Landline Face to face Mobile Text Social networks Press Association Graphic Source: OFCOM Communications Market Report 2012 Currys PC World