Data Decay: Why Your CRM Data SUCKS!

DATA DECAY WHY YOUR CRM DATA SUCKS IF YOU'VE HEARD ANY OF THESE COMMENTS... YOU HAVE A Wrong phone 9) CRM PROBLEM A) The data is old number The company The emails was acquired don't work My CRM data sucks Wrong title I just called I have duplicates someone who's been dead for a year IF YOU UNDERSTAND THE WHY, YOU WILL BE ABLE TO... Be informed when Have a deeper understanding to the nature of the problem choosing a vendor Understand Remove how your CRM unrealistic decisions expectations effect data III .--- I- .---- 11I .-- -I I - I Define best practices to minimize bad data Help you be an advocate for change management So what is the why? SHORT ANSWER CONTACT DATA DECAYS LONG ANSWER 1,200 new accounts 4% per month Data Decay rate per year 36% per month Data Decay rate 36% 432 decay rate bad records 20% of your data is already bad If each deal is worth $10,000 that's $4.3 million in lost deals WHY DATA DECAYS 30 mln utes 75 phone numbers change every 30 minutes Change in title or promotion The National U.S. Change in working location average of a job length is 54 months 1 Change of department Change of area code Merger or acquisition Change of phone number THE SOLUTION THE COMPLETE DATA QUALITY GUIDE Use tools & automated PARingLead WO So Update your CRM contact data programs to keep data Work with For CRM and data experts to stay on top of your data fresh marketing every 60-90 days automation solutions bit.ly/Data-Quality-Guide ARingLead Accelerate revenue through smart data