Consumerization of Technology

CONSUMERIZATION OF INFORMATION TECHNOLOGY Consumerization of IT is a phrase that describes the trend for new information technology to emerge first in the consumer market and then spread into business organizations, resulting in the convergence of the IT and consumer electronics industries, and a shift in IT innovation from large businesses to the home. WIPRO Applying Thought CASE STUDY DEMAND FOR SMART CONSUMER DEVICES AT THE WORKPLACE IS ON THE RISE CONSUMERIZATION OF IT ENABLES NEW POSSIBILITIES WHICH CAN FUEL BUSINESSES VALUE will support business applica- OF ORGANIZATIONS tions on personal mobile devices by 90% Proctor & Gamble's Connect+Develop, a systemic, company-wide open innovation program has been a phenomenal success. 2014 MORE THAN 50% P&G innovation currently developed with partner companies BY 2013 1/3rd 60% 40% OF THE WORKFORCE OF EMPLOYEES will be capable to work remotely. OF PARTNERS have multiple deals. with P&G P&G use a smart- phone at work 50% 31% $3 BILLION OF WORKERS report that an employer's technology tools are critical in their decision to work for that employer OF EMPLOYEES would like to in annual sales at partner companies driven by P&G shared innovation use smart- phones at work THE INCREASE IN CONSUMER MARKETS WILL FUEL GROWTH FOR THE ENTERPRISE WHAT ARE THE TOP 5 CONCERNS OF COMPANIES? 64% BY 2015 Mobile cloud computing will deliver annual revenues topping 59% 50% WEBSALES through social presence and mobile applications $20 BILLION 43% 41% 40% Total mobile apps and services market value will be $54.6 BILLION DEVICES USED TO ACCESS BUSINESS APPLICATIONS TOP 5 INDUSTRY VERTICALS Consumer technologies are bringing shift in global business engagements and transactions. Wipro is at the forefront of developing these consumer technologies, helping organizations THAT ALLOWS PERSONAL DEVICES AT WORKPLACE EDUCATION 80% HEALTHCARE modernize their IT environments and unleash 69% 30% 70% their growth potential. IT SERVICES 68% SOURCES HOSPITALITY 1) Dell: Consumerization is coming - is your enterprise ready? Dell: The Mobile Worker Movement - Jul 2011 | Intel: "Cosumerisation: What is in Store for IT? Insights and Market Research ", July 2010 2) 3)Gartner Inc,. Forrester Research, ABI Research 4& 5) Trend Micro Consumerization Report 6) Unisys & IDC: Information Worker Custom Survey, May 2010 & 2011 65% 40% 60% CONSULTING 65% • PERSONALLY OWNED • COMPANY OWNED DO BUSINESS BETTER NYSE:WIT | OVER 130,000 EMPLOYEES | 54 COUNTRIES | CONSULTING | SYSTEM INTEGRATION | OUTSOURCING 2010 LLOZ SECURITY SSO1 VIVO COMPLIANCE PARTNERS PERSONAL DATA PRIVACY

Consumerization of Technology

shared by wakeuptj on Aug 30
Consumer technologies are bringing about a paradigm shift in global business engagments and transaction. This trend is broadly referred to as "Consumerization".


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