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The Advantages of Mobile Research

Why MOBILE RESEARCH should be part of your research strategy Mobile research has an amazing ability to gauge consumer behavior. Researchers can efficiently analyze respondents through smartphone GPS, enterprise apps, or real-time surveys. Marketers can use mobile technology to understand consumer shopping habits, weekend activities, media they're exposed to and more. This has to do with the changing media landscape. MOBILE USER ACCESSIBILITY Check their phone for messages, alerts, or calls - even when they don't notice their phone ringing or vibrating. 60% 67% Of cell phones are smartphones. Almost half of owners have slept with phone next to their bed as to not miss calls or texts during the night. MOBILE ADVANTAGES OVER TRADITIONAL SURVEYS in 26% 50% 49% Higher rate in validating answers for product testing Higher rate in collecting data; surveys can be integrated with social media channels Surveys completed within ten minutes of the product test ACCESSIBILITY Mobile surveys can get real-time or local input. Researchers don't have to wait until respondent logs into a computer. Surveys can be completed while respondent is walking, in public transportation or even waiting food at a restaurant. VERSATILITY Respondents can send pictures, record their voice, or write notes/diaries on their smartphone. This is especially helpful if the survey requires the respondent to complete specific tasks. MOBILE TECHNOLOGY TRENDS Mobile vs. Online Searches Time Spent on Mobile vs TV I Online (47%) I Mobile (53%) TV (42%) IMobile (58%) Smartphone Preference IiPhone (47%) I Samsung (32%) I LG (8%) I Motorola (7%) I HTC (5%) BlackBerry (2%) Sources: research/ Online sample made easy •E •= E •E •E •= •E = E •= •E E = •E •E •E •F

The Advantages of Mobile Research

shared by qSample on Jul 07
Online research is still the dominant data collection mode of choice. Yet as we enter the Mobile Era, mobile research is gaining favor with researchers for many purposes, beyond being suitable for seg...


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