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Ads @ Google

ADS @ Google 2011 AT A GLANCE BY THE NUMBERS 500,000+ 100,000+ 50% Perçentage of in-stream ads on YouTube that are 'skippable' Developers making money from AdMob ads Businesses running click- to-call ads on mobile devices Number of years in a row that YouTube partners' revenues have nearly tripled 5 Minutes it takes a small business to launch an AdWords Express campaign 1,400,000 U.S. locations put on the map via AdWords location extensions 300% 48% 2 New Google adver- tising preferences managers launched in 2011 to enable users to control the ads they see (for mobile ads; and for search & Gmail ads) Growth in tablet traffic on the AdMob network Lift in aided brand recall when an ad is seen across TV, PC, mobile and tablet, compared to the same number of ads seen only on TV [Source:Nielsen/Google] 10,000 Customers around the world who receive personal advice every week through free AdWords phone support 188% Time it takes to see what's happening on your site using the new Analytics V Real-Time reports Revenue increase for publishers who sell ad space on the Doubleclick Ad Exchange 5,000,000,000+ +1 buttons served across the web every day ON THE MAP Pennsylvania During the team's surprising playoff push, Pittsburgh's Left Hand Clothing increased sales of Pirates shirts via Adwords. Wyoming Vermont America's oldest flour Wyoming's small retailers are moving online faster than any other state's, based on the annual increase in AdWords spending for such businesses. company, King Arthur Flour, receives as many as 10 million page viewsS monthly thanks to smart AdWords marketing. This success even earned them a spot in a Google Chrome TV ad. Michigan Clever Michigan businesses capitalized on hot search trends and AdWords to boost awareness and sales, like "promotion beads" around Mardi Gras, and “beef jerky bouquet" before Fathers' Day. Colorado Delaware Home of 3 winners of American Express' My Business Story contest (the most of any state); their videos were featured on the YouTube homepage leading up to Small Business Saturday. Google's 2010 Economic Impact Study showed that Delaware had the biggest annual increase in economy activity generated by Google search and ads. Техas South Carolina Over 20,000 businesses in Texas have started the Myrtle Beach was the second most searched summer vacation spot in 2011. The local Chamber of Commerce invested heavily online to boost tourism. Alabama process of getting online since Google and Intuit came to town in July to “Get Texas Businesses Online." Google 'Mobilized Mobile, AL' and launched nearly 500 mobile-optimized websites. MOST SEARCHED FOR ADS 2011 THE 10 ADS WITH THE HIGHEST VOLUME OF SEARCHES THIS YEAR 2 3 5 Cain ad Apple ad iPad ad Perry ad Nike ad 10 Chrysler ad Google Groupon ad Chrome ad iPod ad PETA ad ADS THAT IMPACTED 10 CAMPAIGNS ACROSS GOOGLE THAT HARNESSED THE MAGIC OF ONLINE Advertisement airbnb River Moneters Zyrtec's “Parks Un- leashed" Campaign Airbnb This interactive scavenger hunt ad on YouTube starring Queen Latifah drew more than 1.5M views. [Source: AdWeek] Grew from 800,000 to over 2M nights booked in a year with help from rich media and TrueView ads. [Source:Adweek] Animal Planet's River Monsters Mobile display ads netted this TV show 3M mobile in-stream impres- sions. [Source: Mobile Marketer] d Breath Test - How to Tell When You Orabrush This tongue cleaner used YouTube ads to help land space on shelves in 3,500 Wal-Mart stores. [Source: New York Times] Blue Nile's Royal wedding sapphire rings Macy's Black Friday Justin Bieber Ad on Blue Nile ran Royal Wedding- related search ads and its sales of blue sapphire rings increased by 40%. [Source: CNBC] YouTube The top trending video in Thanks- giving Week, this ad racked up 2M views in less than two weeks. [Source: Mashable] About 4,930,000 results. Esurance Auto Insurance Sponsored Links Call Esurance Now Save on Auto Insurance (877) 713-1286 Esurance Online Car Insurance – Get Your Quote & Save on Auto ... See how much you can save on reliable, affordable car insurance Get vour free quote Blitz You Tube Esurance Click to call mobile ads lowered the insurance company's cost per acquisition by 20-to-30%. [Source:Fast Company] All Commercials GM, Chrysler, Volkwswagen Newt Gingrich and Mitt Romney: Volkswagen's Darth Vader ad was the most viral on YouTube; Chrys- ler won the AdBlitz fan voting and GM ran a post-game search ad campaign to capitalize on the interest in auto brands. [Source:Wall Street Journal] As the field narrows, the two frontrunners both have search ads to woo Chris Christie and Herman Cain supporters. [Source: Politico] BOLD JOIN THE SHARPIE YouTube TAKEOVER. On August 27, we're taking over YouTube's homepage to showcase what you've started with Sharpie. All of you. Be a part of it What are you gonna start? п Sharpe GET STARTED » Sharpie This unique mosaic interactive ad on the YouTube homepage drove 62M impressions. [Souice:MediaPost] 8

Ads @ Google

shared by kcatoto on Jan 24
As the year draws to a close, Google is taking a look back: first at how the world searched in 2011, and now at how consumers and businesses engaged with online advertising. Here is an infographic hig...




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