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What is DFP?

what is dfp? An ad server is used to place adverts on to your websites. DFP (DoubleClick for Publishers) is an ad serving solution that helps publishers to... sell schedule deliner measure dfp .all of their digital ad inventory. A quide to the ad serving process 1 2 dfp A user arrives at your website or app Most of the content gets loaded from a web server, however the ads need to come from an ad server, such as DFP. Ads are requested from the ad server The website/app gives DFP a list of criteria as to which ads would be suitable to fill the empty slots on the page. 3 4 DFP selects which ads should be served The selected ads are returned to This is based on certain criteria the website/app for the user to see DFP will track how many times each ad is served and how many times each ad gets clicked by a user. such as the size of the ad slot on the page, the date and time of day, and the geographic location of the user. So, hom does DFP work? • SOLD 2. Sell your inventory to advertisers Confirm the number of ad 1. Define your ad inventory Imagine printing a hard copy of your home page and cutting out all of the ad space. These empty spaces comprise your ad inventory and represent what you can sell to advertisers. impressions or clicks you have available to sell with inventory forecasting, agree on campaign terms with advertisers, and reserve the inventory. 3. Create your campaigns If your advertiser has specific campaign goals, add in additional delivery and targeting options such as geography, day and time, or custom targeting criteria you define. 4. Maximize revenue (optional) For any inventory you haven't sold yourself, don't fret! Enable Google AdSense and/or Ad Exchange to ensure you always have an opportunity to earn the most money from your content. 5. Deliver your ads After uploading creatives, your ads are ready to deliver. Google's fast and reliable infrastructure and intelligent ad delivery engine helps to ensure that campaigns deliver on schedule and meet their goals. 6. Measure performance With your ads now delivering, check their performance with fast, flexible and robust reporting. Optimize campaign delivery and uncover new opportunities. Want more information? Publisher University g.co/PublisherU DFP Help Center support.google.com/dfp_premium DoubleClick for Publishers www.doubleclickbygoogle.com/solutions/revenue-management/dfp DoubleClick for Publishers y Google ©2016 Google Inc. | DoubleClick is a division of Google Inc. 四 ||

What is DFP?

shared by marcusj on Jan 14
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A visual introduction to the DFP (DoubleClick for Publishers) platform and how it fits into the online ad serving process.

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