On The Road to the Super Bowl

ON THE ROAD TO THE SUPER BOWL With nearly 100,000 people in attendance and over 100 million people tuning in to the Super Bowl every year, it is no wonder there is so much money spent on Super Bowl merchandising. THE CREATION CYCLE OF SUPER BOWL MERCHANDISE As soon as the playoffs announce the two final teams of the Super Bowl, the NFL orders hundreds of shirts, caps, towels and other team merchandise to be made for each team, their families and the staff Reebok Until 2012, Reebok was They manufactured and the main apparel-maker distributed clothing that showed of the NFL each team as the Super Bowl winner to retailers MIKE In 2013,Nike became the SUPER BOWL official retailer of Super Bowl merchandise The retailer is chosen for their ability to deliver the gear in a short amount of time and on short notice for the final game Reebok is headquartered in the U.S., but produces its clothing on a mass scale in China Reebok was known for their fast shipment of merchandise within 14 days of the announced teams Hours before the Super Bowl, the licensed items arrive at the locker rooms of the competing teams and in retail distribution centers around the U.S. Consumers on average spend between $11 $11 - $14.7 BILLION billion and $14.7 billion on Super Bowl related merchandise each year THE LOSING TEAM'S UNWANTED GEAR boo. bo0 LOSER After the Super Bowl, fans raid In the past, the losers' gear was labeled the winning team's stock of "mislabeled" and "brand-damaging," shirts, cups and other gear and was destroyed Since 1994, the losing team's misprinted merchandise has been given to World Vision World Vision collects the unwanted items in the days following the game at their distribution center in Pittsburgh, PA 12 The first package usually arrives within 12 HOURS hours after the game's end .……………. From here it is shipped overseas to people often living in disaster areas and in poverty ..... World Vision receives the Much of the distribution is ucts, takes invent and based on the physical size of a distributes it as needed particular country's people A third-party logistics firm, Experts in foreign markets CH Robinson, manages the handle the outgoing shipments incoming donations In distant ports small trucks handle the deliveries and make sure they reach their final destinations The donated merchandise The merchandise must be includes new clothing and shipped overseas as the leagues new shoes do not want the donated items On average this equates to $2 million worth of merchandise, or appearing on TV or online selling sites in the U.S. about 100,000 articles of clothing Countries such as El Salvador, Nicaragua, Romania and Armenia benefit from these items • World Vision tries to spread out the merchandise among a maximum of 4 countries every year to prevent over flooding the markets CONCLUSION About half the products distributed for the Super Bowl end up being unusable goods anywhere in the US. Luckily, this merchandise can go to thousands in need all over the world. SOURCES http://mentalfloss.com/article/29884/what-happens-losing-teams-championship-shirts http://www.bloomberg.com/news/2012-02-03/super-bowl-all-about-money-from-pricey-seats-to-party-passes-slide-show.html http://www.humanosphere.org/2011/02/world-vision-under-fire-for-nfl-loser-clothing-donations/ endicia http://globaltrademag.com/category/trade-cycle/trade-cycle-augustseptember-2012/ http://wiki.answers.com/Q/How_much_does_the_NFL_generate_in_revenue