Super Bowl XLVIII Social Media Scoreboard

Super Bowl XLVIII Social Media Scoreboard 192,158 1,091,870 259,015 Mentions of Bruno Mars Conversations About the Weather Mentions of the Red Hot Chili Peppers 2.4% Super Bowl Mentions as Share of all Social Media Posts Topics Mentioned in Conversation During the Big Game Most Mentioned Brands Budweiser Dorítos 9% Seahawks 8% Halftime 128,792 67,531 59,376 4% Parties 9% 7% Broncos Commercials SOdastream" esurance' BUD LIGHT 47,854 46,795 42,057 99% 0.7% Where Mentions Took Place Facebook/ Twitter 0.3% Blogs Forums 0.02% Image-Sharing Sites 2014 2007 2008 2010 2011 2013 2012 2009 1.9% 1.8% 0.96% 1.9% 2.0% 1.4% 1.7% 2.4% Historic Comparison Total Conversations Since 2007 (Share of the Social Universe) 47% Conversations 53% 39,543,286 (By Gender) Total 50% Talking About Ads 50% Super Bowl Mentions (By Gender) 213,433 Wilson 436,149 Manning Social Media MVP Total Conversations 3,533,385 Total Volume 3,747,592 Mentions of Conversation Mentions LESA LAMBERT, EDWARDS & ASSOCIATES infegy Public Relations • Investor Relations Distributed by Lambert Edwards & Associates; Data and analytics by Infegy; Conversations from 12 AM CST Feb. 2nd – 11:30 PM CST Feb. 2nd. www.lambert-edwards.com