Why Video Marketing is an important part of your Content Strategy

Why is Video a Vital Marketing Tool Be where your customers are! GET THE ATTENTION OF DECISION MAKERS of senior executives prefer to watch video instead of reading text. WHY 59% should VIDEOS OPTIMIZE YOUR ROI ROI be part of your content of marketing professionals 52% worldwide name video as the type of content with the best ROI. marketing strategy? KEEP UP WITH THE MARKETING TRENDS of marketers expect video to dominate their strategies in 64% the near future. INCREASE EMAIL CLICK-THRU RATES increase in click-thru rates when using video in email 2-3X marketing. Impactana your tool for: Content Marketing, Video Marketing and Influencer Analysis Discover niche stars, high potentials or just cool video marketing ideas on Youtube or Vimeo. Impactana will help you in your content marketing research. www.impactana.com Sources: Invodo video statistics: the marketer's summary (2014) & Sonja Jefferson; Sharon Tanton: Valuable Content Marketing, 2nd Edition (2015), Chapter:9