What Identities Are We Using to Sign in Around the Web?

MULTIPLE IDENTITIES What online IDs are people using the most to sign in around the web? Linked in 2% 1% Aol. Across All Sites: * myspace 7% Users have made one thing clear to sites: when it comes to using an existing identity on the web, they want a choice of providers. YAHOO!, 13% twitter 14% facebook Go gle 17% 46% Microsoff's senice released 6 28 10 Entertainment Sites: News Sites: From sports and reality TV to music and film, 90% of those logging into entertainment sites online do so with their social network ID. These sites For commenting on or sharing the latest news, readers choose Twitter for connecting to news sites more than any other identity provider. Google and Yahoo together make up more than a quarter of connected news readers. tend to incorporate social features like Live Chat and Opinion Polls that encourage users to interact with existing networks of friends. 1% Linked in facebook 52% twitter mузрасе" 1% twitter I 15% 45% facebook 25% myspace 14% YAHOOL O 11% Go gle Aol. 1% OTHER 1% OTHER 1% Go gle YAHOO!, 16% Business to Business Sites: 10% While Facebook still dominates the business crowd, visitors to B28 sites are more likely to use their Google or Yahoo identitiy. Linkedin also makes its strongest showing in this site group. facebook Go gle 19% 18% YAHOO, twitter Linked in. myspace Aol. 1% OTHER Profile Data: Profile data is available to websites after a user authen- Gende ticates directly using an existing identity. Data varies widely by provider and depends on user permissions. Online businesses are facebook twitter typically applying available information to provide a more relevant, personalized user experience YAHOOL, Go gle х myspac Linked in. Aol. gigya: for Onl con DATA FROM MONTH ENDING MAY 2010 SOURCE: GIGYA.COM Social Grap Add1 Profile Info