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What are moms talking about online?

WHAT ARE MOMS talking about online? NOVEMBER UPDATE GROCERY STORES SAFEWAY ŞAFEWAY 26% Since mid-October, Safeway has captured 26% of grocery store conversations within the moms category, beating out Whole Foods, with 24% Positive sentiment for Safeway decreased from 21% to 19% as negative sentiment 19% increased from 4% to 17% $. Price was the most discussed topic leading up to the holiday season. DEPARTMENT STORES KOHL'S Kohľ's beat out number 2 retailer Target this month and was also the retailer with the lowest negative sentiment of 6% LOVE GOOD BEST BETTER NEW SURPRISE GREAT SWEET THINK RIGHT NICE LIKE LOVELY Kohl's 28.4% Macy's 12.2% Target 27.1% Other 32.3% Coupons were highly discussed during the past month. INSIGHT ON THE MOVE FORD 1 55% Conversation about Ford increased 55% since early October. CHEVY HYUNDAI HONDA FORD JEEP Love, good and great were commonly TOYOTA MAZDA 50% used to discuss Ford and positive sentiment was over 50% Gas conversations were frequent during the month. ENTERTAINMENT & TRAVEL DISNEY T 46% Disney conversations increased 46% since early October. WATDISNEY (35% Positive sentiment dropped slightly from 41% to 35% but words such as love, great, fun, awesome were common. Disney World and princess conversations drove chatter for the past month NETWORKED INSIGHTS. Fueling Intelligent Brands This social media data was collected between 10/15 and 11/15 on our Social Sense Categories product. SocialSense Categories is an analytical platform designed to deliver fast, high-quality insights around specific vertical markets and audiences. 000'0L AA COUPON E %24 .......

What are moms talking about online?

shared by NetworkedInsights on Nov 23
Networked Insights used SocialSense, the company’s social media listening platform, to analyze the conversations of millions of online moms - here’s a peak at a few of the brands and topics that d...


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