What are moms saying online?

What are Moms talking about online? CLOTHING AND FASHION BRAND OLD NAVY Since mid-August, positive sentiment about Old Navy remained constant at 35%, with words such as cute, good, love and nice used frequently. 35% OLD NAVY 18% Conversation volume increased by 18% during the month. The two most common themes when talking about Old Navy were jeans and matermity jeans. BABY AND PARENTING DAYCARE 41% Daycare accounted 41.4% of chatter within the baby and parenting topic area. A There were 2100 posts about daycare from 1000 contributors х 1000 BC 29% Positive sentiment about daycares has increased slightly to 29%, and the use of good, great and love were common. Themes covered in daycare discussions include affordability, paying, preschool and working. INSIGHT ON THE MOVE NIKE Conversation volume about Nike 70% increased by 70% since mid-August. 19% Positive sentiment decreased from 40% to 19% but happy and cute were still used to define the product. Football cleats, soccer shoes, and the Mercurial Vapor shoes were common topics. DEPARTMENT STORES TARGET Target was the number one department store with 28% share in this category. Kohl's was in 2nd place with 23% and Kmart represented 14% of conversations. TARGET, 33% Positive sentiment for target increased slightly to 33%. KOHL'S kmart. 28% 23% 14% The main themes discussed were Target Baby and Target Grocery. NETWORKED INSIGHTS.. Fueling Intelligent Brands This social media data was collected between 8/4 and 9/2/11 on our Social Sense Categories product. SocialSense Categories is an analytical platform designed to deliver fast, high-quality insights around specific vertical markets and audiences. What are Moms talking about online? CLOTHING AND FASHION BRAND OLD NAVY Since mid-August, positive sentiment about Old Navy remained constant at 35%, with words such as cute, good, love and nice used frequently. 35% OLD NAVY 18% Conversation volume increased by 18% during the month. The two most common themes when talking about Old Navy were jeans and matermity jeans. BABY AND PARENTING DAYCARE 41% Daycare accounted 41.4% of chatter within the baby and parenting topic area. A There were 2100 posts about daycare from 1000 contributors х 1000 BC 29% Positive sentiment about daycares has increased slightly to 29%, and the use of good, great and love were common. Themes covered in daycare discussions include affordability, paying, preschool and working. INSIGHT ON THE MOVE NIKE Conversation volume about Nike 70% increased by 70% since mid-August. 19% Positive sentiment decreased from 40% to 19% but happy and cute were still used to define the product. Football cleats, soccer shoes, and the Mercurial Vapor shoes were common topics. DEPARTMENT STORES TARGET Target was the number one department store with 28% share in this category. Kohl's was in 2nd place with 23% and Kmart represented 14% of conversations. TARGET, 33% Positive sentiment for target increased slightly to 33%. KOHL'S kmart. 28% 23% 14% The main themes discussed were Target Baby and Target Grocery. NETWORKED INSIGHTS.. Fueling Intelligent Brands This social media data was collected between 8/4 and 9/2/11 on our Social Sense Categories product. SocialSense Categories is an analytical platform designed to deliver fast, high-quality insights around specific vertical markets and audiences. What are Moms talking about online? CLOTHING AND FASHION BRAND OLD NAVY Since mid-August, positive sentiment about Old Navy remained constant at 35%, with words such as cute, good, love and nice used frequently. 35% OLD NAVY 18% Conversation volume increased by 18% during the month. The two most common themes when talking about Old Navy were jeans and matermity jeans. BABY AND PARENTING DAYCARE 41% Daycare accounted 41.4% of chatter within the baby and parenting topic area. A There were 2100 posts about daycare from 1000 contributors х 1000 BC 29% Positive sentiment about daycares has increased slightly to 29%, and the use of good, great and love were common. Themes covered in daycare discussions include affordability, paying, preschool and working. INSIGHT ON THE MOVE NIKE Conversation volume about Nike 70% increased by 70% since mid-August. 19% Positive sentiment decreased from 40% to 19% but happy and cute were still used to define the product. Football cleats, soccer shoes, and the Mercurial Vapor shoes were common topics. DEPARTMENT STORES TARGET Target was the number one department store with 28% share in this category. Kohl's was in 2nd place with 23% and Kmart represented 14% of conversations. TARGET, 33% Positive sentiment for target increased slightly to 33%. KOHL'S kmart. 28% 23% 14% The main themes discussed were Target Baby and Target Grocery. NETWORKED INSIGHTS.. Fueling Intelligent Brands This social media data was collected between 8/4 and 9/2/11 on our Social Sense Categories product. SocialSense Categories is an analytical platform designed to deliver fast, high-quality insights around specific vertical markets and audiences. What are Moms talking about online? CLOTHING AND FASHION BRAND OLD NAVY Since mid-August, positive sentiment about Old Navy remained constant at 35%, with words such as cute, good, love and nice used frequently. 35% OLD NAVY 18% Conversation volume increased by 18% during the month. The two most common themes when talking about Old Navy were jeans and matermity jeans. BABY AND PARENTING DAYCARE 41% Daycare accounted 41.4% of chatter within the baby and parenting topic area. A There were 2100 posts about daycare from 1000 contributors х 1000 BC 29% Positive sentiment about daycares has increased slightly to 29%, and the use of good, great and love were common. Themes covered in daycare discussions include affordability, paying, preschool and working. INSIGHT ON THE MOVE NIKE Conversation volume about Nike 70% increased by 70% since mid-August. 19% Positive sentiment decreased from 40% to 19% but happy and cute were still used to define the product. Football cleats, soccer shoes, and the Mercurial Vapor shoes were common topics. DEPARTMENT STORES TARGET Target was the number one department store with 28% share in this category. Kohl's was in 2nd place with 23% and Kmart represented 14% of conversations. TARGET, 33% Positive sentiment for target increased slightly to 33%. KOHL'S kmart. 28% 23% 14% The main themes discussed were Target Baby and Target Grocery. NETWORKED INSIGHTS.. Fueling Intelligent Brands This social media data was collected between 8/4 and 9/2/11 on our Social Sense Categories product. SocialSense Categories is an analytical platform designed to deliver fast, high-quality insights around specific vertical markets and audiences. What are Moms talking about online? CLOTHING AND FASHION BRAND OLD NAVY Since mid-August, positive sentiment about Old Navy remained constant at 35%, with words such as cute, good, love and nice used frequently. 35% OLD NAVY 18% Conversation volume increased by 18% during the month. The two most common themes when talking about Old Navy were jeans and matermity jeans. BABY AND PARENTING DAYCARE 41% Daycare accounted 41.4% of chatter within the baby and parenting topic area. A There were 2100 posts about daycare from 1000 contributors х 1000 BC 29% Positive sentiment about daycares has increased slightly to 29%, and the use of good, great and love were common. Themes covered in daycare discussions include affordability, paying, preschool and working. INSIGHT ON THE MOVE NIKE Conversation volume about Nike 70% increased by 70% since mid-August. 19% Positive sentiment decreased from 40% to 19% but happy and cute were still used to define the product. Football cleats, soccer shoes, and the Mercurial Vapor shoes were common topics. DEPARTMENT STORES TARGET Target was the number one department store with 28% share in this category. Kohl's was in 2nd place with 23% and Kmart represented 14% of conversations. TARGET, 33% Positive sentiment for target increased slightly to 33%. KOHL'S kmart. 28% 23% 14% The main themes discussed were Target Baby and Target Grocery. NETWORKED INSIGHTS.. Fueling Intelligent Brands This social media data was collected between 8/4 and 9/2/11 on our Social Sense Categories product. SocialSense Categories is an analytical platform designed to deliver fast, high-quality insights around specific vertical markets and audiences. What are Moms talking about online? CLOTHING AND FASHION BRAND OLD NAVY Since mid-August, positive sentiment about Old Navy remained constant at 35%, with words such as cute, good, love and nice used frequently. 35% OLD NAVY 18% Conversation volume increased by 18% during the month. The two most common themes when talking about Old Navy were jeans and matermity jeans. BABY AND PARENTING DAYCARE 41% Daycare accounted 41.4% of chatter within the baby and parenting topic area. A There were 2100 posts about daycare from 1000 contributors х 1000 BC 29% Positive sentiment about daycares has increased slightly to 29%, and the use of good, great and love were common. Themes covered in daycare discussions include affordability, paying, preschool and working. INSIGHT ON THE MOVE NIKE Conversation volume about Nike 70% increased by 70% since mid-August. 19% Positive sentiment decreased from 40% to 19% but happy and cute were still used to define the product. Football cleats, soccer shoes, and the Mercurial Vapor shoes were common topics. DEPARTMENT STORES TARGET Target was the number one department store with 28% share in this category. Kohl's was in 2nd place with 23% and Kmart represented 14% of conversations. TARGET, 33% Positive sentiment for target increased slightly to 33%. KOHL'S kmart. 28% 23% 14% The main themes discussed were Target Baby and Target Grocery. NETWORKED INSIGHTS.. Fueling Intelligent Brands This social media data was collected between 8/4 and 9/2/11 on our Social Sense Categories product. SocialSense Categories is an analytical platform designed to deliver fast, high-quality insights around specific vertical markets and audiences.