The State of Blogging

The State of Blogging Brand spend on blogs and influencers Blogs rank high for trust, popularity and influence according to consumers VS 1.1% 31.1% 33% of internet users (the equivalent of 24% of all adults) say they read blogs, with 11% of internet users doing so on a typical day. Brand Spend US internet users 10% digital spend is toward social. Half goes to Facebook, the rest to Twitter and Youtube, with the remaining going to blogs and influencers. report that a blog is most likely to influence a purchase only behind retail and brand sites. Blogs are more influential BLOG 38% blog about brands they love or hate. Blogs are more influential in shaping opinion than Twitter. Blogs affect purchase decisions, more than Facebook. Blogs rank among the top five “most trustworthy" sources. More than half indicate they would participate in product reviews. Pro bloggers are approached to write about or review products 8 times per week. Influencers Top Pain Points dealing with brands: 68% Expectations that my time is free 50% Number of irrelevant pitches 38% Brands not listening to what content works for my audience 38% Negotiating rates 62% 60% marketers published a blog this year, although the blog requires 40% 9% of marketers' total full-time staff 13% dedications and 7% of their total budget. 82% who blogged daily gained a customer using their blog this year. ! 57% who blog monthly gained a customer using their blog this year. Sources: Technorati Media, 2013 Digital Influence Report, Feb 2013,;Technorati Media, State of the Blogosphere 2011; 2013 State of Inbound Marketing, HubSpot. noetic' media Created by Noetic Media.