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The state of B2B social media 2013

A B2 B MARKETING INFOGRAPHIC The state of B2B social media 2013 B2B Marketing's 2013 Social Media Benchmarking Report pitches social media as a maturing channel. But that doesn't mean to say all is rosy in the social media garden.. DESCRIBE YOUR SOCIAL STRATEGY THE MOST POPULAR PLATFORM 36% You 77% Tube 38% 61% Meetup 1% 71% f A 85% don't know defined ad-hoc in 82% HOW IMPORTANT IS SOCIAL MEDIA? GOOGLE+ IN B2B critical some importance importani 29% Is the b2b relevance most by 2014 no importance useful x3 You channel 9% TOP THREE OBJECTIVES 1: drive traffic to website 2: build brand and positioning - DEGREE TO WHICH PEOPLE CAN CALCULATE ROI 3 strengthen thought leadership completely (1%) don't know (9%) most of the time (9%) PRIMARY MEASUREMENT FOCUS half the time (7%) website traffic number of followers some of 3 content downloads the time (30%) leads generated rarely or not at all (44%) Mareting IN 12 MONTHS

The state of B2B social media 2013

shared by B2B_Marketing on Apr 16
The state of B2B social media 2013. This infographic is drawn from data included in the 2013 B2B Marketing Social Media Benchmarking Report. This report highlights the key trends and activities in B2B...


B2B Marketing


Social Media
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