Uncovering the Social Media Tapestry: The Influential Landscape in the Indian Market

KEY INSIGHTS : SOCIAL MEDIA INFLUENCE IN INDIAN MARKET O ΑΤΑ 1 As of February 2023 , active internet users is 692 million while , active social media users is 461 million approximately . Hence , India is world's second largest internet market at this stage . Aune scual media users DATA 3 Social Media Advertising market in India is projected to grow by 3.63 % ( 2023-2028 ) resulting in a market volume of US $ 1.5bn in 2828 . Social media to help Indian digital Ads market reach JNR 59K Cr by 2025 . 19 % 34 10 % 61 % FMCG DATA S 16 % 46 % 28 % 37 % 13 16 % Alle er or 092 Television Online Video 2,986 0 % Display 2,793 14 % DATA 4 According to the report , the banking , financial services and insurance ( BFSI ) sector spend 41 % of its advertising spends on digital ads , which is the highest among all categories . AD SPENDS ON VARIOUS MEDIA BY VERTICALS T Auto E - Commerce Retail Print 35 % 7 % 21 % 47 % 22 % Other incl . Classifieds 597 4 % Telecom Radio 17 % OOH The market share of Facebook led to an estimated 49 % of the Social Media Advertising market and the selected region in 2022 . BESI O 23H 09M WI 12 % 2 % 3H 07M ۲۰۰ 5.5 % 10 WINS 14 % K https://egiraffes.com/ Facebook tops the rankings in terms of total , cumulative time spent by all users on a daily basis . Farverk YouTub Whatapp harapram WcChat TikTok Facebook Messenger Telegram Snapchat Don 19H 43M HOWIGE 25 % OTTOLICAM 3H 57M CHOWICHTI 33.3 % 10 WNS 28 % Paid Search 3,471 53 % Media & Consumer Others Entertainment Durables Cinema Digital Social Medial 3,835 17H 20M HOW -4.75 -18 15M | 800 mil DATA 2 1/112 22 bion 104 hon 73 milke 5H 28M THOWISUT 67 % ( -31 MINS Most Popular Social Media Platforms in 2023 BENGRAY 2 bilion zbo 12H 00M MORE 76.5 % + 46 WINS ) 10H 59M T !!! SVE -5.5 % -12 MINS ) 249 vilen Ittho KONT 23H 28M VERING 3H 10M THOMAS 7.05.12 MNS