Social Media Marketing By the Numbers

SOCIAL MEDIA MARKETING BY THE NUMBERS YOUTUBE TWITTER FACEBOOK LOCATION-BASED SERVICES 22 86.5 million 750 33% million million million Number of impressions for Coca-Cola's Promoted Trend in June 2010 Number of Facebook users Number of views in Number of Increase one week for Old views for T-Mobile's in checkins 20 million during McDonald's one-day campaign that Spice's "Royal Wedding" video "Mano a 70% 52 92% Number of impressions garnered by Network Solutions "GoGranny SuperBowl campaign tweets Mano en el Bano" The price increase of Facebook The The randomly awarded $5 and $10 gift cards as checkin 65.5 million percentage of percentage of social networking ads during the first half of 2011 Facebook 18,000 Number of clicks during American Airlines Number of plays for Evian's "Roller Skating Babies" over 2 years users that use the site users on Facebook "Tweet to Win 30K Miles" campaign each day bait 35,000 400 Number of checkins at New York steakhouse 10,000 70% Angelo & Maxie's Steakhouse in 45 days Number of tweets with the #LS11 hashtag for IBMS Lotusphere" conference in January 201 The Number of YouTube brand partners percentage of small 118 Number of Foursquare checkins in one day at GranataPet's 10 dog- food-dispensing billboards in Germany business $1.34 owners 12 million using Facebook for Number of views the "Will it Eventbrite sales driven by a 11 Blend?" Pad video got over 4 months Facebook Like, as compared conet marketing. compared to 66% to just 80 cents for a tweet The percentage of people who say they would buy something 184,000 Number of players during a 3-month SCVNGR campaign at Buffalo Wild Wings who use Google 4 billion 500,000 that was only offered to The number of "things" shared on Facebook each day Facebook fans Number of merchants on Foursquare 381,576,305 Number of Foursquare checkins in 2010 6 SOCIAL MEDIA CAMPAIGNS & THEIR METRICS רופאL Old Spice 2 3 CLIENT CLIENT CLIENT CLIENT Katy Perry Purr EA Games Bulletstorm Under Armour AGENCY AGENCY AGENCY AGENCY Wieden + Kennedy TGL Ltd., Toronto Digital Influence Group Red Tettemer + Partners CAMPAIGN EA created a Facebook App to publicize its upcoming Bulletstorm game - the app ran for 30 days. There was also a contest to win tickets to a Snoop Dogg concert. CAMPAIGN CAMPAIGN CAMPAIGN "The Man Your Man Could Contest on Facebook offered Undergrads applied to be the "Ultimate Intern" by submitting 140-character cover letters and resume via UA's Facebook Page over a 4-week period. Smell Like" a chance to win a trip to see Katy Perry in concert and meet her in person. The contest lasted about 5 weeks. from March 25-June 1 RESULTS FACEBOOK FANS 160% RESULTS RESULTS RESULTS (500,000-800,000) IN ONE MONTH LIKES LIKES LIKES 1400% 118,500 +130% TWITTER FOLLOWERS ON AVERAGE, A FACEBOOK POST ON 12700% 10,000 BULLETSTORM'S AND SNOOP DOGGS OFFICIAL PAGES GENERATED 131 ACTIVE USERS ENTRIES YOUTUBE SUBSCRIBERS COMMENTS & 659 LIKES. 125% MORE THAN DOUBLED, TO 150,000 69,500 CLIENT Nie Widen Bohren VIEWS OF BULLETSTORM AGENCY conceptbakery CONTENT AND DEMO VIDEOS NEWS FEED IMPRESSIONS CLIENT 45% Free The Children CAMPAIGN The agency created a Facebook Page that invited users to try a hole-free attachment technology from Nie Widen Bohren ("never drill again" in German). Users had to "like" the Page and register for a sample, explaining why they were qualified to test the product and if they'd blog about it, etc. 108,000 AGENCY Momentus Media TOTAL VOTES CAST CAMPAIGN Agency started a Facebook Page for "We Day: 1 Like = $1," an annual event SOURCES organized by the Canadian charity, Free The Children. For every "like" on the Page, Mashable Facebook-Studio Pew Research MerchantCircle ZDNet a donor would match a $1 donation Mashable Infographics RESULTS RESULTS O to 500,000 ABOUT 5,000 Research by Todd Wasserman & Lauren Drell Design by Larry Buchanan glarrybuch LIKES IN FOUR MONTHS. 1 out of 8 USERS GOT SAMPLES. CANADIANS 13-25 YEARS OLD ARE FANS OF FREE WITHIN THREE MONTHS, THE PAGE HAD THE CHILDREN. 800 WALL POSTS THE CAMPAIGN RAISED AND $500,000. 3,500 . LIKES.