Social Media Facts and Figures for B2B Sales

Early Social Networks Social Media 1997 Six Degrees Reach and Usage by Country April 2010 Social Media 1998 O Italy - 78% Brazil - 86% USA - 74% Japan - 75% Spain - 77% Facts & Figures for B2B Sales An estimated $716 million will be spent on social media this year 1999 Asian Avenue BlackPlanet LiveJournal UK - 74% France - 73% Australia - 72% Germany - 63% 2000 MiGente Switzerland - 59% 2001 Global Fortune 100 Companies With Social Profiles Cyworld World's Most Popular Brands Online Ryze Future Growth 82% Google Forrester estimates that $716 million will be spent on social media this year, growing to $3.1 billion in 2014. At that point, social media will be a bigger marketing channel than both email and mobile, but still just a fraction of the size of search or display advertising ($31.6B and $16B, respectively) 2002 Friendster 62% bing 54% facebook follow us find us on twitter facebook Fotolog 53% watch us 54% 65% YAHOO! 48% Microsoft You Tube 50% Volatility: A negative customer review on Myspace Delicious 2003 47% You Tube Linkedin Last.FM Photobucket Hi5 YouTube, Twitter or Facebook RSS Feed 33% can cost a company about 30 customers. WIKINA 2004 O Facebook 35% Multiply Digg Orkut AOL L 27% Most Popular Social Media Sites for Génerating B2B Traffic The world now spends over 110 billion minutes on social networks and blog sites 26% 2005 O YouTube Wikipedia Twitter 10,944 Reddit Ning Bebo 26% Reddit 11,968 Facebook Stumble- 6,170 Linkedin 4,455 upon 17,618 2,517 This equates to 22% of all time online or 1 in every 4:30 minutes Yahoo! 360 Women on Social Media Sites 2006 Twitter Justin.TV Average Social Media Activity of Fortune 100 companies: Social network sites are visited by 75% of global consumers who go online Cyworld Windows Live Spaces Companies Using: A You Tube twitter facebook. 28% 15% O 10 USE ALL - 20% 2007 Tumblr 27 tweets/week videos/month USE AT 86% 88% FriendFeed The number of people visiting these sites increased by 24% over last year 25% LEAST ONE 79% The average visitor spends 3.6 Facebook posts/week blog posts/ month 6% more time on social sites than a year ago You e 50% Tube 2008 O Kontain 50% 50% 57% 57% 64% U.S.A. Europe April 2009 3 hrs. 31 mts. Global Asia April 2010 6 hours 2009 Flickr InsideView Sources: WebDesignerDepot, SocialmediaRockStar, Mashable, The Nielson Company, Leadforcet, Pirillo, Penn-Olson, FlowTown Posterous