Social Media Advertising - User Trend By Demographic Groups

LIKE 1Tselfe hil Socialb ADVERTISING media USER TREND BY DEMOGRAPHIC GROUPS COMMENT More than two billion people are using social media every day, and that number is only 2.7m 771 O BILLION expected to rise to 2.77 billion in 2019 2++ For brands, having the potential to reach even just a fraction of that figure through social media advertising is an incredibly appealing proposition. BILLION Of course, smart entrepreneurs need to take a closer look at user trends first before they make social media advertising decisions. Let's take a look at user trend by demographic groups as compiled by Pew Research in its study on social media use in 2018. 2018 2019 SMS 73% YouTube is the top online platform for Americans, as 73% of U.S. adults are users of the video-sharing website. You Tube COMMENT 10000 FEMALE USERS outnumber males in almost all social 41 16 media platforms. For Pinterest alone, American FEMALE MALE female users are at USERS 41%, while male USERS users stand at 16%. LIK #selm 80000 18 TO 24-YEAR-OLDS DOMINATE INSTAGRAM, SNAPCHAT, AND TWITTER 71% 78% 45% COM Social media advertising budgets are expected to balloon to tens of billions of dollars in the next few years, and advertisers will undoubtedly consider these user trends. Source: mbn Pew Research Center My Biz Niche http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/pi_2018-03-01_social-media_a-01/ D OOO O0 DOO O