The Real Cost of Social Media

FACEBOOK FANS On average, fans spent an additional $71.84 on products for which they are fans of, compared to those that are not 'fans' on Facebook. Fans are 28% more likely than non-fans to continue using the brand. Fans are 41% more likely than non-fans to recommend a fanned product to their friends. 28% 41% TWITTER VALUE OF A TWITTER FOLLOWER Below is an estimated worth of a Twitter account with 33,000 followers. Monthly Investment Monthly Value of Follower $2,382 $2.38 Monthly Return Monthly Cost per Follower $1,667 $1.67 ROI: 43% CASE STUDY @DELLOUTLET In the case of @DellOutlet, they sought to expand their brand awareness heavily through Twitter. These are the ROI results they generated soon after their Twitter page was launched. $3 $1 MILLION MILLION From Twitter followers in a 6-month span. From Twitter followers who clicked through its posts to the website to make purchases. CASE STUDY @OLDSPICE Sometimes the benefit of social media is its ability to create a central forum for new consumers. In the case of the Old Spice brand, a new commercial was launched which generated a lot of media attention. The Twitter and Facebook page became a rallying point for these new adoptees. 2700% INCREASE 800% INCREASE 300% INCREASE There was a 300% increase There was a 2700% increase in Twitter followers. There was a 800% increase in Facebook followers. in traffic to the brand site. SOURCES: DANNYBROWN.ME I SYNCAPSE.COM I SOCIALMEDIATODAY.COM I 02P.ORG I ECONSULTANCY.COM I INNERARCHITECT.COM I KLURIGANAYTICS.COM I EMARKETER.COM FOCUS