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The Real Cost of Social Media

FACEBOOK FANS On average, fans spent an additional $71.84 on products for which they are fans of, compared to those that are not 'fans' on Facebook. Fans are 28% more likely than non-fans to continue using the brand. Fans are 41% more likely than non-fans to recommend a fanned product to their friends. 28% 41% TWITTER VALUE OF A TWITTER FOLLOWER Below is an estimated worth of a Twitter account with 33,000 followers. Monthly Investment Monthly Value of Follower $2,382 $2.38 Monthly Return Monthly Cost per Follower $1,667 $1.67 ROI: 43% CASE STUDY @DELLOUTLET In the case of @DellOutlet, they sought to expand their brand awareness heavily through Twitter. These are the ROI results they generated soon after their Twitter page was launched. $3 $1 MILLION MILLION From Twitter followers in a 6-month span. From Twitter followers who clicked through its posts to the website to make purchases. CASE STUDY @OLDSPICE Sometimes the benefit of social media is its ability to create a central forum for new consumers. In the case of the Old Spice brand, a new commercial was launched which generated a lot of media attention. The Twitter and Facebook page became a rallying point for these new adoptees. 2700% INCREASE 800% INCREASE 300% INCREASE There was a 300% increase There was a 2700% increase in Twitter followers. There was a 800% increase in Facebook followers. in traffic to the brand site. SOURCES: DANNYBROWN.ME I SYNCAPSE.COM I SOCIALMEDIATODAY.COM I 02P.ORG I ECONSULTANCY.COM I INNERARCHITECT.COM I KLURIGANAYTICS.COM I EMARKETER.COM FOCUS

The Real Cost of Social Media

shared by kcatoto on Dec 28
With all the hoopla about social media, the real cost is often overlooked. Staff time, developers, and creatives aren’t free. I ran across a great infographic this morning that took a good hard look...






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