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Q2 2013: The State of Social Media Marketing

Q2 2013: THE STATE OF SMM (SOURCE : DPERIAN) THESE STATISTICS WILL SETTLE YOUR 27 % PERST ABOUT THE EFFECTS MEDIA MARKETING IS HAVING ON ITS USERS. 2 15 % of total U.S. mobile internet time is spent on social networking sites. (SOURCE : DPERIAN) 3. Social media Social media lead produces conversion rates are almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. 4. % higher than D the average lead (SOURCE : HUBSPOT) conversion rate (SOURCE HLESPOT) (SOURCE HUBSPOT) (SORCE: HLBSPOT) 21 % of marketers say that social media has become more important to 1** their company over the past six months. Companies that generate 7. 74 % of all.marketers say more than... Facebook is important to their lead generation strategies. 1,000 Facebook Likes also receive nearly... 1,400 website visits a On Facebook, brand posts get half of their reach within 30 minutes day. (SOURCE: HLESPOT) of being posted. (saRCE: SOCIALBAKERS) % OF ALL MARKETERS HAVE FOUND A CUSTOMER VIA... (SOURCE HLESPOT) 52% 36% 43% in 9 FACEBOOK 10. TWITTER LINKEDIN- 59 % Companies of 12. with over... Twitter users have visited B2B 1,000 Twitter tech brand sites, followers generate more compared to... than... 40% for the average 800 new website internet population. visitors a month. (SOURCE : HLESPOT) (SOURCE : COMPETE AND TWITIER) of consumers who Women are 14. more likely than men to regularly check out a complain about products on Facebook or 15. %. brand's social Twitter expect a page... (SOURCE : PSOS) response within 1 hour. 48 % Vs. 43 %. (SOURCE: AMERICAN EXPRESS 23 Approximately... 16. % of marketers 17. 46% are investing blogging and social media this year of online users % increase from 2012. count on social media (SOURCE : HUBSPOT) when making a purchase (SOURCE : NIELŠEN) CHECK OUT MORE INFOGRAPHICS BY WISHPOND THE IMPACT OF PHOTOS ON FACEBOOK THE IMPACT OF HOW USERS INTERACT ON PINTEREST TWITTER ON BRANDS I SOURCES: by wishpond LO

Q2 2013: The State of Social Media Marketing

shared by WeAreWishpond on May 25
Like any savvy online marketer, I live by stats and analytics. If I see a trend line not going the right way I jump to Google Analytics to isolate the problem. I also try to stay on top of the tren...




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