Liquor brands - brand equity on social media

JACK LEADS THE PACK ! Jack Daniel's has the highest brand audience value $14.9M $6.9M $5.4M But Smirnoff also has a 'shot' Smirnoff is adding more fans than the rest f Fans New Fans New Fans % 2.9M 1.3M 1.06M 10,927 30,326 5,937 0.38% 2.37% 0.56% Smirnoff is scoring higher on brand engagement 60.45 60.18 49.72 1.36% 1.75% 0.29% 13 16 5 Audience G Engagement Score Engaged a Fans % Engaging Content Smirnoff 'high' on Madonna's magic Smirnoff offering exclusive access to Madonna's album for its facebook fans which has significantly driven fan engagement GENOMEDIUM Jack Daniel's Smirnoff Corona