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The Impact of Social Media on the PR Industry Infographic

Dissertation Survey Results The Impact of Social Media on the PR Industry Why such a positive impact? 98.80% of PR pros believe social media and 24/7, instantaneous, real-time information and communication stakeholders Two-way conversations with publics * New communication channels Ability to speak directly to or with blogs have enhanced the PR practice *Better target audience reach both locally and globally * Allows engagement, interactions and relationship-building The most important social media platforms for organisational PR The most frequently used efforts platforms in day-to-day working activities The most fre quently used platforms during free time #1 #1 #2 B #1 #2 t #3 W #2 B #3 in #4 In #3 in #4 W You #5 Tube #4 W You #5 Tube Other popular networks You Tube #5 Why do PR pros use social media platfor ms? for social interactions with friends and family 83.80% B to stay up-to-date (trends, news etc.) 62.50% in to enhance business relations (clients, journalists etc.) 71.30% You Tube to create and/or share content 38.80% 8+not much activity there 70.00% Social Media vs. Traditional Media believe social media is more accurate and reliable than traditional media believe social media is 58.80% 75.50% more cost effective for developing relationships with organisational publics of PR pros of PR pros Personal opinions and experiences that are being shared are more trusted! But social media takes a lof of time and effort! But anyone can create content therefore there's a lack of regulation potentially leading to incorrect data! Its effectiveness also depends on the industry, the campaign, its objectives and publics! Created by Iliyana Stareva For more details about the research findings contact Iliyana on: Piktochart

The Impact of Social Media on the PR Industry Infographic

shared by iliyana.stareva on Sep 30
A few years back, a new era began, an era where ordinary people have a ‘say’ on every possible matter, anytime, anywhere – the emergence of social media has altered our lives enormously by givin...


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