How Global Users Interact with Social Media

How Global Users Interact with Social Media 26% of daily media consumption by Australians takes place on mobile devices. OF CANADIANS WITH MOBILE 46%) PHONES USE SMART PHONES, CLOSE TO THE U.S. AT 48%. 35% of Irish people access social media mostly on their smartphones. 31% S 8+ in P V o f Tube OF THE TIME FRENCH USERS SPEND ON MOBILE APPS ARE SPENT ON SOCIAL NETWORKS. ONE KEY AREA OF GROWTH IN ITALY THIS YEAR IS IN MOBILE INTERNET USERS. IN 2012, ONE-THIRD OF ALL MOBILE USERS ACCESSED INTERNET ON THEIR PHONES. Young men in Sweden spend the most internet time playing online games, while young women spend their time online reading for leisure or blogging. If you are a B2B company, consider LinkedIn for your US audience. Our study showed that 65% of B2B respondents had acquired a customer through LinkedIn. Facebook and Twitter are more effective for B2C companies, and 77% and 59% have acquired customers through the channels, respectively. CHINESE USERS ARE 3 TIMES MORE LIKELY THAN AMERICANS TO MAKE A PURCHASING DECISION BASED ON USER-GENERATED CONTENT ON SOCIAL NETWORKS, SUCH AS BLOG POSTS OR COMMENTS. 81% OF BRAZILIANS USE SOCIAL MEDIA TO LOOK FOR NEW PRODUCTS. LOOK FOR SPECIAL DISCOUNTS. USERS 75% %2: SEE SOCIAL MEDIA AS A GOOD SOURCE TO LEARN ABOUT BRAND EXPERIENCES. Norwegian marketers might want to target younger users with Twitter, Tumblr, and Pinterest since they are particularly popular for those under 30, and among technology innovators. LinkedIn tends to attract users of higher education and income. tP in tpρ in IN RUSSIA, YOU MIGHT TARGET EARLY ADOPTERS WITH FACEBOOK, WHO ALSO TEND TO BE YOUNG, LOBAL-MINDED, AND HAVE MONEY. ODNOKLASSNIKI USERS TEND TO BE OLDER, AT 25-35 YEARS OLD. In Portugal, marketers might reach users below 13 years old with Hi5, a site particularly popular with preteens. The UK's high income population on Facebook is the best target, where 42% of the users make £30K-£49,999K and 22% make over £50K. f College students and recent graduates in Spain are the target of Tuenti. The users are typically between 18 and 24. Users who use social media a lot tend to be on You Tube Facebook, while light users tend to be on YouTube. Sources : http://blog.hubspot.com/blog/tabid/6307/bid/33819/20-Stats-Every-Global-Social-Media-Marketer-Should-Know.aspx wishpond CHECK OUT MORE INFOGRAPHICS BY WISHPOND: THE IMPACT OF TWITTER ON BRANDS THE IMPACT OF PHOTOS HOW USERS INTERACT ON FACEBOOК ON PINTEREST http://bit.ly/11n5g31 http://bit.ly/10jBya5 http://bit.ly/WIX08V How Global Users Interact with Social Media 26% of daily media consumption by Australians takes place on mobile devices. OF CANADIANS WITH MOBILE 46%) PHONES USE SMART PHONES, CLOSE TO THE U.S. AT 48%. 35% of Irish people access social media mostly on their smartphones. 31% S 8+ in P V o f Tube OF THE TIME FRENCH USERS SPEND ON MOBILE APPS ARE SPENT ON SOCIAL NETWORKS. ONE KEY AREA OF GROWTH IN ITALY THIS YEAR IS IN MOBILE INTERNET USERS. IN 2012, ONE-THIRD OF ALL MOBILE USERS ACCESSED INTERNET ON THEIR PHONES. Young men in Sweden spend the most internet time playing online games, while young women spend their time online reading for leisure or blogging. If you are a B2B company, consider LinkedIn for your US audience. Our study showed that 65% of B2B respondents had acquired a customer through LinkedIn. Facebook and Twitter are more effective for B2C companies, and 77% and 59% have acquired customers through the channels, respectively. CHINESE USERS ARE 3 TIMES MORE LIKELY THAN AMERICANS TO MAKE A PURCHASING DECISION BASED ON USER-GENERATED CONTENT ON SOCIAL NETWORKS, SUCH AS BLOG POSTS OR COMMENTS. 81% OF BRAZILIANS USE SOCIAL MEDIA TO LOOK FOR NEW PRODUCTS. LOOK FOR SPECIAL DISCOUNTS. USERS 75% %2: SEE SOCIAL MEDIA AS A GOOD SOURCE TO LEARN ABOUT BRAND EXPERIENCES. Norwegian marketers might want to target younger users with Twitter, Tumblr, and Pinterest since they are particularly popular for those under 30, and among technology innovators. LinkedIn tends to attract users of higher education and income. tP in tpρ in IN RUSSIA, YOU MIGHT TARGET EARLY ADOPTERS WITH FACEBOOK, WHO ALSO TEND TO BE YOUNG, LOBAL-MINDED, AND HAVE MONEY. ODNOKLASSNIKI USERS TEND TO BE OLDER, AT 25-35 YEARS OLD. In Portugal, marketers might reach users below 13 years old with Hi5, a site particularly popular with preteens. The UK's high income population on Facebook is the best target, where 42% of the users make £30K-£49,999K and 22% make over £50K. f College students and recent graduates in Spain are the target of Tuenti. The users are typically between 18 and 24. Users who use social media a lot tend to be on You Tube Facebook, while light users tend to be on YouTube. Sources : http://blog.hubspot.com/blog/tabid/6307/bid/33819/20-Stats-Every-Global-Social-Media-Marketer-Should-Know.aspx wishpond CHECK OUT MORE INFOGRAPHICS BY WISHPOND: THE IMPACT OF TWITTER ON BRANDS THE IMPACT OF PHOTOS HOW USERS INTERACT ON FACEBOOК ON PINTEREST http://bit.ly/11n5g31 http://bit.ly/10jBya5 http://bit.ly/WIX08V How Global Users Interact with Social Media 26% of daily media consumption by Australians takes place on mobile devices. OF CANADIANS WITH MOBILE 46%) PHONES USE SMART PHONES, CLOSE TO THE U.S. AT 48%. 35% of Irish people access social media mostly on their smartphones. 31% S 8+ in P V o f Tube OF THE TIME FRENCH USERS SPEND ON MOBILE APPS ARE SPENT ON SOCIAL NETWORKS. ONE KEY AREA OF GROWTH IN ITALY THIS YEAR IS IN MOBILE INTERNET USERS. IN 2012, ONE-THIRD OF ALL MOBILE USERS ACCESSED INTERNET ON THEIR PHONES. Young men in Sweden spend the most internet time playing online games, while young women spend their time online reading for leisure or blogging. If you are a B2B company, consider LinkedIn for your US audience. Our study showed that 65% of B2B respondents had acquired a customer through LinkedIn. Facebook and Twitter are more effective for B2C companies, and 77% and 59% have acquired customers through the channels, respectively. CHINESE USERS ARE 3 TIMES MORE LIKELY THAN AMERICANS TO MAKE A PURCHASING DECISION BASED ON USER-GENERATED CONTENT ON SOCIAL NETWORKS, SUCH AS BLOG POSTS OR COMMENTS. 81% OF BRAZILIANS USE SOCIAL MEDIA TO LOOK FOR NEW PRODUCTS. LOOK FOR SPECIAL DISCOUNTS. USERS 75% %2: SEE SOCIAL MEDIA AS A GOOD SOURCE TO LEARN ABOUT BRAND EXPERIENCES. Norwegian marketers might want to target younger users with Twitter, Tumblr, and Pinterest since they are particularly popular for those under 30, and among technology innovators. LinkedIn tends to attract users of higher education and income. tP in tpρ in IN RUSSIA, YOU MIGHT TARGET EARLY ADOPTERS WITH FACEBOOK, WHO ALSO TEND TO BE YOUNG, LOBAL-MINDED, AND HAVE MONEY. ODNOKLASSNIKI USERS TEND TO BE OLDER, AT 25-35 YEARS OLD. In Portugal, marketers might reach users below 13 years old with Hi5, a site particularly popular with preteens. The UK's high income population on Facebook is the best target, where 42% of the users make £30K-£49,999K and 22% make over £50K. f College students and recent graduates in Spain are the target of Tuenti. The users are typically between 18 and 24. Users who use social media a lot tend to be on You Tube Facebook, while light users tend to be on YouTube. Sources : http://blog.hubspot.com/blog/tabid/6307/bid/33819/20-Stats-Every-Global-Social-Media-Marketer-Should-Know.aspx wishpond CHECK OUT MORE INFOGRAPHICS BY WISHPOND: THE IMPACT OF TWITTER ON BRANDS THE IMPACT OF PHOTOS HOW USERS INTERACT ON FACEBOOК ON PINTEREST http://bit.ly/11n5g31 http://bit.ly/10jBya5 http://bit.ly/WIX08V