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How the Auto Industry Is Embracing Social Media

Road trip Rally America Last summer, two Ford Fiestas equipped with online apps went on a road trip Ford Focus Rally America will have six teams of two from Michigan to San Francisco. One car used the app "Auto"matic blog, which allowed it to blog and tweet. compete in various interactive challenges as they drive cross-country in the new 2012 Ford Focus. Folks can participate online by helping the drivers figure out clues and puzzles. Linkedin YouTube Twitter acebook followers: 26,979 total upload views: Linked in 1,512,114 You Tube followers: 46,244 following: 34,821 Main Site: Google Page Rank 7 Ford Ford followers: 50,161 Blog: following: likes: 31,289 534,540 total upload Facebook views: 4,745,504 Name: Ford Motor Company Subscribers: 3,276 Main Site: Google Page Rank 6 Ford Joined: April 19, 2007 LINCOLN fans: likes: 16 AMERICAN LUXURY 20,195 total reads: Delicious 604,345 uploads: 182 followers: 100,679 Scribd Scribd photo sets: FordMotorCompany 175 Flick Flickr Name: Ford Subscribers: 4,242 Joined: November 1, 2006 alscottmonty

How the Auto Industry Is Embracing Social Media

shared by rmmojado on Dec 28
Every industry these days is trying to figure out how to employ social media, but the auto category is being especially scrutinized. The segment is known for its glitzy TV ads and deep pockets, but so...




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