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Holiday Marketing 2015: How To Sell More Stuff

INFOGRAPHIC BY : The Shelf HOLIDAY MARKETING AND HOW TO SELL MORE STUFF People start their shopping EARLY, so it's time to ramp up your holiday marketing. 42% 38% MEN WOMEN 22% 19% 19% 16% 14% 9% 8% 5% 3% BEFORE SEPTEMBER ОСТОВER NOVEMBER FIRST 2 WEEKS LAST 2 WEEKS SEPTEMBER OF DECEMBER OF DECEMBER 1/4 48% 52.9% 1% of shoppers said they had of shoppers said they did of holiday shopping of shoppers will wait done some holiday the majority of their holiday was completed by until Christmas Eve shopping on or before Cyber Monday shopping before December 10th for the to do their holiday Halloween average shopper shopping The holiday season accounts for a huge portion of annual sales. of the entire year's digital $786 $809 $838 $885 81% commerce growth was accounted for in the fourth quarter 74% of retailers said that 2012 2013 2014 2015 at least 20% of annual sales are Spending has grown by nearly made during the holiday season $50B since last year. Digital influence is growing even faster than sales. 78% 64% $2B 80% 53% of shoppers used the of in-store sales in sales occurred on of shoppers say they of those who shopped internet for holiday this holiday season Cyber Monday, making engage with a retailer online last holiday research last year will be influenced it the biggest online or brand through season used spending day in U.S. history by digital, that's digital channels before smartphones or tablets $434B in sales! going to a store Influencer marketing yields killer returns. $1.00 $6.85 SPENT O N IN RETURNS INFLUENCERS Certain verticals do even better. Food/Drinks $11.33 / $1 Retail / Apparel $10.48 / $1 Travel $7.04 / $1 Bloggers influence purchases. When making overall purchase decisions, blogs trail only behind retail and brand sites. 90% 92% of consumers believe an of consumers trust recom- online review is more mendations from others, important than getting even from people they don't input from a salesperson know, over branded content RETAIL BLOGS f 200M 25% people use ad blockers. It's of search engine results go to time to move on! user-generated content 67% 65% 79% of shoppers purchased a gift they found on social media of shoppers use social media to find the perfect gift of consumers say brands should be less intrusive $$$$$ $$$$$ $> Vs. Offers shared by trusted advocates offers sent by the actual brand convert at a 3x-10x higher rate Influence varies across social networks. Instagram: Impact of UGC on the Likelihood to Purchase 6.4x 2.4x 1.7x 1.6x 1.6x APPAREL JEWELRY FOOTWEAR BEAUTY ELECTRONICS Visual products, like apparel, perform exponentially better than other verticals when it comes to purchase intent. YouTube: Rise of the Vlogger and their Infamous Style Hauls You Tube vlogg-er haul vid-e-o un-box-ing Vloggers are influencers who focus on videos. They're perfect Haul videos showcase a variety Unboxing videos showcase of products bought during a people opening products. for telling stories and providing shopping trip. These are great They're especially popular in how-to guides for products that for gift lists, makeup purchases, beauty, electronics, and require more explanation. fashion, accessories, etc. subscription box services. 80% 68% 57% 1.1B 1.7x of shoppers watched of shoppers increase in views of videos last year more views of “haul" product reviews and “Unboxing" video preferred product videos from “people with the word "Haul" in videos have occurred ratings views since last year the title on YouTube in the like me" last year Shopping-related content on YouTube is becoming an important part of the holiday research process. From unboxing videos to product reviews, vloggers are becoming more influential every year. P Pinterest: The Unsung Hero of the Holidays 87% of Pinners have purchased 2M something because of Pinterest $ $ 24 people are 24 24 $4 2$ pinning product pins daily %24 24 $ %24 $ $ 38M %24 $ 2$ people have saved $ $ $ holiday pins Pinterest leads the holidays! Everyone is all gung-ho about Instagram and YouTube these days, but the fact remains, Pinterest is the when it comes to holiday inspiration. If you're not tapping into this marketing gold mine, you should start getting your content on the radar of the right Pinterest influencers. They're in the best position to spread the word about your products. 10.1% 4.4% NONE TWITTER 32.4% 3.2% FACEBOOK OTHER 47.7% 2.1% PINTEREST INSTAGRAM Pinterest is the leading social network for gift inspiration. A few tips to get you started: Start Early Shopping for the holidays is starting earlier than ever before. Make sure you're in front of your target customers when it really matters. If you haven't started yet, it's time to get your butt in gear! Don't Overlook Digital Customers do the majority of their research online before making purchase decisions, so whether you're an eCommerce or brick and mortar shop, you need to be found online. Re-consider your Ad Budget 200M people use ad blockers. Why? Because banner ads are annoying! Think about how you can get in front of the right audience in a more organic and authentic way. They'll love you for it. Get Creative Are your competitors winning the customer game? If so, they're the ones who are coming up with unique and innovative ways to get in front of the right people, at the right time. Don't discard a social network just because it's not your cup of tea! Increase Sales with Bloggers Customers consult trusted bloggers for ideas and advice on what holiday gifts to buy. Bloggers are unbiased and can help you get in front of your untapped audience. Tap Into Pinterest Pinterest leads the pack in terms of social networks that influence holiday purchases. From searching for gift ideas to collecting wish lists, Pinterest is the real deal. Find bloggers with big influence on Pinterest and you'll be golden! Last but not least, Targeting is Key If you decide to dive into the wonderful world of influencers, keep in mind that influencer selection is the most crucial aspect of creating successful campaigns. Find bloggers who are already talking about products like yours. If their posts do well and get heavy engagement, you've found your peeps! The Shelf This infographic was created by The Shelf, an influencer marketing platform. We offer a data-driven solution that enables you to make decisions based on advanced ROI Prediction. From strategy development and influencer discovery to campaign setup and tracking, we've got your back. We work with all kinds of companies : brands, PR agencies, and startups. If you're new to influencer marketing, we have tons of resources at And, if you liked this infographic, we'd LOVE you if you'd help us pass it around! References | Toggle, the Holiday-Cheer-Pug wishes you happy holidays! %24 |||||| ||||||

Holiday Marketing 2015: How To Sell More Stuff

shared by TheShelf on Dec 02
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The holidays are upon us, which means it's time to get moving with your marketing campaigns. People start their holiday shopping early. Like Halloween early. But with so many sales, gift guides, "pick...


Lauren Jung


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