Google AdWords Performance Grader Report

W WordStream WORDSTREAM FOR PPC AdWords Performance Grader How do you stack up against other advertisers who spend a similar amount of money on AdWords? REPORT FOR [SAMPLE COMPANY]'S You Scored Better Than... O EMPLOYEE 44% Jul 28, 2011 at 02.06 AM This account is doing better than 2/3 of the accounts that A PPC grade of 44% means that your Adwords account scored better, in terms of overal health and adherence to best practices, than 44% of accounts we have previously graded in your ad spend range of 5500- 5,000. Our proprietary grading algorithm uses more than 60 dterent we have graded in this spend range! of AdWords accounts that we've graded in your factors, including ad spend data, Ouality Score, ranking, impressions and other variables, to compare your Adwords account to the milions of others that we have previousty graded spend range. Some basic facts about what your account looks like now. You Need Help! DOD GO Account Diagnostics Active Campaigns 11 Clicks (Last 90 Days) 3,800 Active Ad Groups 23 Conversions (Last 90 Days) 200 IMPROVE MY GRADE > Active Ad Text 111 Avg. CPA (Last 90 Days) $17.77 Active Keywords 82 Avg. Monthly Spend (Last 90 Daysi $1,225 Try our powerful, easy-to-use PPC management software FREE for 7 days and see how your grade improves. Learm More v Wasted Spend 30% O Wasted spend is calculated by tracking the number of negative keywords you of Negative Keywords Added have created in the last 90 days and projecting how much money could be saved by adding addtional negative keywords every month. Routnely adding negatives to your account is an ongoing process which will continue to save you money going forward. Learn More- If you aren't adding negative keywords, you're probably wasting a lot of money! Your Account Compeor Averege We compare the number of negative keywords you have added in the past 30 and 90 days to the competitive $3,110.08 projected 12 month waste S777.52 wasted in the last 90 days You're falling behind similar advertisers, who added an average of 357 keywords in the last month. average. You seem to be wasting a significant portion of your AdWords budget. Start adding negatives now to get more value out of PpC. START SAVING NOW >> Last Quarter v Quality Score (QS) 31% O Google uses your Quality Score to determine when to display your ad, your ad ranking, and your cost per click (CPC). The higher your Quality Score, the Keyword Quality Score Distribution Quality Score is Google's way of telling you how relevant you are. better your rankings and the lower your costs. Leam More Impression Weighted Average QS 4.0 Competitor Average versus a group average of 4.8. You should target a Quality Score of 7 or 150000 Recommended Cune We look at the Quality Score for each one of your impressions. higher. Your Quality Scores are lower than average, and your campaigns are probably suffering as a result. Your low Quality Scores are costing you money and opportunities for exposure. You can improve your Quality Scores by splitting ad groups, finding more targeted keywords and testing different ad text. Quality Score By improving your Quality Score by 1, you can save $245.63, or get 245 more clicks / month. IMPROVE NOW >> v Impression Share 54% O Impression share is a measure of how often your ads are appearing for searches that are relevant to your ads. Are you making a good impression? Impression Share is a f how often your Budget Weighted Impression Share measure Leam More ad appears. Share Aquired Share Lost te Budget If you are losing share to Ad Rank it means you aren't as relevant as your competition. Share Lest to Ad Rank Raising your impression share would increase your exposure and bring in more leads. Increasing your impression share would result in 10,296 more impressions and 214 more clicks. You need to troubleshoot your relatively low impression share. The problem could be low budget, low Quality Scores, poor targeting or all three. IMPROVE NOW > v Click Through Rate (CTR) 52% O Cick through rate is an indication of whether your keywords and ads are properly targeted toward your audience. Are you getting through to potential customers? Leam More Click Through Rate Versus Position on Most Searched Keywords When your ads appear in higher positions, they are more likely to get clicked! Toe 200 Keywords Your CTRS are pretty good, but it looks like your keywords and ads cou be better targeted. 30 Increasing your click-through rates would drive more traffic and improve How often do people click on your Quality Scores. To raise CTRS, try finding more targeted keywords and using negatives. your ads? If you increased your CTR to 4.76%, you could expect 98 more clicks or 4 more conversions a month. IMPROVE NOW >> 75 10 25 125 Average Position Account Click Through Rate CTR Avg Pos Network Search 2.08% Display 0.07% 2.60 v Account Activity 52% o Successtul Adwords advertisers spend active time in their accounts every week, if not every day. How often are you working to improve yout resuts? A key to a great AdWords Account is constant Recent Actions Taken in Your AdWords Account Lean More- Element Changed Last 30 Last 90 optimization, so we look at how often you are making changes to your account. Campaign 50 By spending more time in your account, you could improve key metrics and get better results. Ad Text 54 Keywords 44 It's important to adhere to an established, proven set of PPC best Don't get caught asleep at the wheel! practices for optimal campaign performance and high ROL. Learn the best AdGroups 44 practices that PPC experts followae; Placements GET HELP >> v Long-Tail Keyword Optimization 6% O Long-tail keywords cost less per cick and often drive more conversions. Are Percentage of Long-Tail Impressions you taking advantage of these less competitive long-tal opportunities? Learn More Targeting the "long tail" means you get more qualified traffic for less money. I word keyword Z word keywords word keywords Your keywords are too broad. Poor keyword targeting has a negative impact on CTR, conversion rates and costs per click. Are you bidding on enough long-tail keywords? Start adding long-tail keywords to your campaigns and watch your clicks go up while CPCS go down. START NOW >» v Text Ad Optimization 73% O The more text ads you write and test, the better your results wi be. Do your ad numbers measure up? Leam More Your ads should always be in constant competition with of Active Text Ads f of Text Ads per Ad Group You've written a fair amount of ads, but writing more targeted ads will go each other. a long way toward improving results. 200 Compeitor Average Do you have enough ads running in your account? You need to write and test more ads to get more out of PPC. Make sure 200 you have a unique text ad for each keyword, then test 3-5 variations of each ad. 150 IMPROVE NOW » 100 Best/Worst/Average Text Ads in the Account Туре of Ad Imp Clicks CTR Avg. Pos Expected CTR Best Ad Title Best Ad Description Line 1 Best Ad Description Line 2 Best Ad Destination URL 146 44 1.4 52% Worst Ad Tile Worst Ad Description Line 1 Worst Ad Description Line 2 Worst Ad Destination URL 1025 58 1.3% Your Average Ad 2.7 2.7% v Landing Page Optimization 43% O You need a unique, targeted landing page for each ad group, if not each Landing Pages keyword. How many do you have? Leam More- Your Accourt Your low number of landing pages means you're not effectively targeting your best keywords and potential customers. Cempetor Average You need to create more landing pages to get more out of PPC. Make sure you have a unique landing page for each ad group. Then test your landing pages to boost conversion rates. IMPROVE NOW > Landing pages Each ad should direct traffic to a customized landing page to maximize the chance of a conversion. Notable Landing Pages Conv. (1 vs Avg vs. Avg Type of Landing Page Campaign Ad Group Landing Page CPA per cick Rate CPA Conv Rate Sample CСаmpaign Sample Ad Group Sample Landing Page URL Best Landing Page 75 10.7% $84 84% Where are people going after they click on your ads? 62 0.0% $353.0 $336.0 1.5% Sample Campaign Sample Ad Group Sample Landing Page URL Worst Landing Page Most Trafficked Landing Sample Campaign Sample Ad Group Sample Landing Page URL 1,126 95 84% $38 $535.6 42 Page Accounts Conv. Rate 4.9% $17.77 s918.9 V PPC Best Practices 47% O These are the best practices that PPC experts follow to create and run Pass/Fail effective, profitable campaigns. Look below to see if you're following these al important guidelines. Learn More Network Targeting - Are your campaign settings customized for their specific network (Search vs. Display)? Leam More Geo Targeting - Are your campaigns focused on your most profitabie markets? Learn More Sometimes the little things make all the difference. Language Targeting - Are you making use of language restrictions for better audence targeting? Leam More Are you using these Best Practices to maximize the value of your AdWords account? Conversion Tracking - Are you keeping track of which keywords and ads drive profitabile actions? Leam More Multiple Text Ads Running - Are you running multiple ads in each ad group to ensure strong targeting? Leam More Modified Broad Match Type - Are you making use of match types that give you more control? Leam More Negative Keywords - Are you using negative keywords to reduce wasteful spending and irrelevant clicks? Learn More Use of Adwords Ad Extensions - Are you using Ad Extensions to provide additional inks and improve cick-through rates? Leam More Your campaigns will suffer if you're not following ppc best practices, ensuring you property target your ppc advertising efforts. Leam what to check and tweak for optimized performance. GET HELP > Overall Grade o PERFORMANCE SUMMARY IMPROVE MY GRADE > 44% Your accounts performance could be substantially improved by various campaign optimizations and cost- saving measures. Lean how to start improving it Try our powerfut, easy-to-use PPC management software FREE for 7 days and see how your grader improves Learn More You Need Help! On (C) 2008-2011, AI Rights Reserved. WordStream AdWords Performance Grader is protected by Pending US Patents. AdWords is a registered trademark of Google W WordStream WORDSTREAM FOR PPC AdWords Performance Grader How do you stack up against other advertisers who spend a similar amount of money on AdWords? REPORT FOR [SAMPLE COMPANY]'S You Scored Better Than... O EMPLOYEE 44% Jul 28, 2011 at 02.06 AM This account is doing better than 2/3 of the accounts that A PPC grade of 44% means that your Adwords account scored better, in terms of overal health and adherence to best practices, than 44% of accounts we have previously graded in your ad spend range of 5500- 5,000. Our proprietary grading algorithm uses more than 60 dterent we have graded in this spend range! of AdWords accounts that we've graded in your factors, including ad spend data, Ouality Score, ranking, impressions and other variables, to compare your Adwords account to the milions of others that we have previousty graded spend range. Some basic facts about what your account looks like now. You Need Help! DOD GO Account Diagnostics Active Campaigns 11 Clicks (Last 90 Days) 3,800 Active Ad Groups 23 Conversions (Last 90 Days) 200 IMPROVE MY GRADE > Active Ad Text 111 Avg. CPA (Last 90 Days) $17.77 Active Keywords 82 Avg. Monthly Spend (Last 90 Daysi $1,225 Try our powerful, easy-to-use PPC management software FREE for 7 days and see how your grade improves. Learm More v Wasted Spend 30% O Wasted spend is calculated by tracking the number of negative keywords you of Negative Keywords Added have created in the last 90 days and projecting how much money could be saved by adding addtional negative keywords every month. Routnely adding negatives to your account is an ongoing process which will continue to save you money going forward. Learn More- If you aren't adding negative keywords, you're probably wasting a lot of money! Your Account Compeor Averege We compare the number of negative keywords you have added in the past 30 and 90 days to the competitive $3,110.08 projected 12 month waste S777.52 wasted in the last 90 days You're falling behind similar advertisers, who added an average of 357 keywords in the last month. average. You seem to be wasting a significant portion of your AdWords budget. Start adding negatives now to get more value out of PpC. START SAVING NOW >> Last Quarter v Quality Score (QS) 31% O Google uses your Quality Score to determine when to display your ad, your ad ranking, and your cost per click (CPC). The higher your Quality Score, the Keyword Quality Score Distribution Quality Score is Google's way of telling you how relevant you are. better your rankings and the lower your costs. Leam More Impression Weighted Average QS 4.0 Competitor Average versus a group average of 4.8. You should target a Quality Score of 7 or 150000 Recommended Cune We look at the Quality Score for each one of your impressions. higher. Your Quality Scores are lower than average, and your campaigns are probably suffering as a result. Your low Quality Scores are costing you money and opportunities for exposure. You can improve your Quality Scores by splitting ad groups, finding more targeted keywords and testing different ad text. Quality Score By improving your Quality Score by 1, you can save $245.63, or get 245 more clicks / month. IMPROVE NOW >> v Impression Share 54% O Impression share is a measure of how often your ads are appearing for searches that are relevant to your ads. Are you making a good impression? Impression Share is a f how often your Budget Weighted Impression Share measure Leam More ad appears. Share Aquired Share Lost te Budget If you are losing share to Ad Rank it means you aren't as relevant as your competition. Share Lest to Ad Rank Raising your impression share would increase your exposure and bring in more leads. Increasing your impression share would result in 10,296 more impressions and 214 more clicks. You need to troubleshoot your relatively low impression share. The problem could be low budget, low Quality Scores, poor targeting or all three. IMPROVE NOW > v Click Through Rate (CTR) 52% O Cick through rate is an indication of whether your keywords and ads are properly targeted toward your audience. Are you getting through to potential customers? Leam More Click Through Rate Versus Position on Most Searched Keywords When your ads appear in higher positions, they are more likely to get clicked! Toe 200 Keywords Your CTRS are pretty good, but it looks like your keywords and ads cou be better targeted. 30 Increasing your click-through rates would drive more traffic and improve How often do people click on your Quality Scores. To raise CTRS, try finding more targeted keywords and using negatives. your ads? If you increased your CTR to 4.76%, you could expect 98 more clicks or 4 more conversions a month. IMPROVE NOW >> 75 10 25 125 Average Position Account Click Through Rate CTR Avg Pos Network Search 2.08% Display 0.07% 2.60 v Account Activity 52% o Successtul Adwords advertisers spend active time in their accounts every week, if not every day. How often are you working to improve yout resuts? A key to a great AdWords Account is constant Recent Actions Taken in Your AdWords Account Lean More- Element Changed Last 30 Last 90 optimization, so we look at how often you are making changes to your account. Campaign 50 By spending more time in your account, you could improve key metrics and get better results. Ad Text 54 Keywords 44 It's important to adhere to an established, proven set of PPC best Don't get caught asleep at the wheel! practices for optimal campaign performance and high ROL. Learn the best AdGroups 44 practices that PPC experts followae; Placements GET HELP >> v Long-Tail Keyword Optimization 6% O Long-tail keywords cost less per cick and often drive more conversions. Are Percentage of Long-Tail Impressions you taking advantage of these less competitive long-tal opportunities? Learn More Targeting the "long tail" means you get more qualified traffic for less money. I word keyword Z word keywords word keywords Your keywords are too broad. Poor keyword targeting has a negative impact on CTR, conversion rates and costs per click. Are you bidding on enough long-tail keywords? Start adding long-tail keywords to your campaigns and watch your clicks go up while CPCS go down. START NOW >» v Text Ad Optimization 73% O The more text ads you write and test, the better your results wi be. Do your ad numbers measure up? Leam More Your ads should always be in constant competition with of Active Text Ads f of Text Ads per Ad Group You've written a fair amount of ads, but writing more targeted ads will go each other. a long way toward improving results. 200 Compeitor Average Do you have enough ads running in your account? You need to write and test more ads to get more out of PPC. Make sure 200 you have a unique text ad for each keyword, then test 3-5 variations of each ad. 150 IMPROVE NOW » 100 Best/Worst/Average Text Ads in the Account Туре of Ad Imp Clicks CTR Avg. Pos Expected CTR Best Ad Title Best Ad Description Line 1 Best Ad Description Line 2 Best Ad Destination URL 146 44 1.4 52% Worst Ad Tile Worst Ad Description Line 1 Worst Ad Description Line 2 Worst Ad Destination URL 1025 58 1.3% Your Average Ad 2.7 2.7% v Landing Page Optimization 43% O You need a unique, targeted landing page for each ad group, if not each Landing Pages keyword. How many do you have? Leam More- Your Accourt Your low number of landing pages means you're not effectively targeting your best keywords and potential customers. Cempetor Average You need to create more landing pages to get more out of PPC. Make sure you have a unique landing page for each ad group. Then test your landing pages to boost conversion rates. IMPROVE NOW > Landing pages Each ad should direct traffic to a customized landing page to maximize the chance of a conversion. Notable Landing Pages Conv. (1 vs Avg vs. Avg Type of Landing Page Campaign Ad Group Landing Page CPA per cick Rate CPA Conv Rate Sample CСаmpaign Sample Ad Group Sample Landing Page URL Best Landing Page 75 10.7% $84 84% Where are people going after they click on your ads? 62 0.0% $353.0 $336.0 1.5% Sample Campaign Sample Ad Group Sample Landing Page URL Worst Landing Page Most Trafficked Landing Sample Campaign Sample Ad Group Sample Landing Page URL 1,126 95 84% $38 $535.6 42 Page Accounts Conv. Rate 4.9% $17.77 s918.9 V PPC Best Practices 47% O These are the best practices that PPC experts follow to create and run Pass/Fail effective, profitable campaigns. Look below to see if you're following these al important guidelines. Learn More Network Targeting - Are your campaign settings customized for their specific network (Search vs. Display)? Leam More Geo Targeting - Are your campaigns focused on your most profitabie markets? Learn More Sometimes the little things make all the difference. Language Targeting - Are you making use of language restrictions for better audence targeting? Leam More Are you using these Best Practices to maximize the value of your AdWords account? Conversion Tracking - Are you keeping track of which keywords and ads drive profitabile actions? Leam More Multiple Text Ads Running - Are you running multiple ads in each ad group to ensure strong targeting? Leam More Modified Broad Match Type - Are you making use of match types that give you more control? Leam More Negative Keywords - Are you using negative keywords to reduce wasteful spending and irrelevant clicks? Learn More Use of Adwords Ad Extensions - Are you using Ad Extensions to provide additional inks and improve cick-through rates? Leam More Your campaigns will suffer if you're not following ppc best practices, ensuring you property target your ppc advertising efforts. Leam what to check and tweak for optimized performance. GET HELP > Overall Grade o PERFORMANCE SUMMARY IMPROVE MY GRADE > 44% Your accounts performance could be substantially improved by various campaign optimizations and cost- saving measures. Lean how to start improving it Try our powerfut, easy-to-use PPC management software FREE for 7 days and see how your grader improves Learn More You Need Help! On (C) 2008-2011, AI Rights Reserved. WordStream AdWords Performance Grader is protected by Pending US Patents. AdWords is a registered trademark of Google W WordStream WORDSTREAM FOR PPC AdWords Performance Grader How do you stack up against other advertisers who spend a similar amount of money on AdWords? REPORT FOR [SAMPLE COMPANY]'S You Scored Better Than... O EMPLOYEE 44% Jul 28, 2011 at 02.06 AM This account is doing better than 2/3 of the accounts that A PPC grade of 44% means that your Adwords account scored better, in terms of overal health and adherence to best practices, than 44% of accounts we have previously graded in your ad spend range of 5500- 5,000. Our proprietary grading algorithm uses more than 60 dterent we have graded in this spend range! of AdWords accounts that we've graded in your factors, including ad spend data, Ouality Score, ranking, impressions and other variables, to compare your Adwords account to the milions of others that we have previousty graded spend range. Some basic facts about what your account looks like now. You Need Help! DOD GO Account Diagnostics Active Campaigns 11 Clicks (Last 90 Days) 3,800 Active Ad Groups 23 Conversions (Last 90 Days) 200 IMPROVE MY GRADE > Active Ad Text 111 Avg. CPA (Last 90 Days) $17.77 Active Keywords 82 Avg. Monthly Spend (Last 90 Daysi $1,225 Try our powerful, easy-to-use PPC management software FREE for 7 days and see how your grade improves. Learm More v Wasted Spend 30% O Wasted spend is calculated by tracking the number of negative keywords you of Negative Keywords Added have created in the last 90 days and projecting how much money could be saved by adding addtional negative keywords every month. Routnely adding negatives to your account is an ongoing process which will continue to save you money going forward. Learn More- If you aren't adding negative keywords, you're probably wasting a lot of money! Your Account Compeor Averege We compare the number of negative keywords you have added in the past 30 and 90 days to the competitive $3,110.08 projected 12 month waste S777.52 wasted in the last 90 days You're falling behind similar advertisers, who added an average of 357 keywords in the last month. average. You seem to be wasting a significant portion of your AdWords budget. Start adding negatives now to get more value out of PpC. START SAVING NOW >> Last Quarter v Quality Score (QS) 31% O Google uses your Quality Score to determine when to display your ad, your ad ranking, and your cost per click (CPC). The higher your Quality Score, the Keyword Quality Score Distribution Quality Score is Google's way of telling you how relevant you are. better your rankings and the lower your costs. Leam More Impression Weighted Average QS 4.0 Competitor Average versus a group average of 4.8. You should target a Quality Score of 7 or 150000 Recommended Cune We look at the Quality Score for each one of your impressions. higher. Your Quality Scores are lower than average, and your campaigns are probably suffering as a result. Your low Quality Scores are costing you money and opportunities for exposure. You can improve your Quality Scores by splitting ad groups, finding more targeted keywords and testing different ad text. Quality Score By improving your Quality Score by 1, you can save $245.63, or get 245 more clicks / month. IMPROVE NOW >> v Impression Share 54% O Impression share is a measure of how often your ads are appearing for searches that are relevant to your ads. Are you making a good impression? Impression Share is a f how often your Budget Weighted Impression Share measure Leam More ad appears. Share Aquired Share Lost te Budget If you are losing share to Ad Rank it means you aren't as relevant as your competition. Share Lest to Ad Rank Raising your impression share would increase your exposure and bring in more leads. Increasing your impression share would result in 10,296 more impressions and 214 more clicks. You need to troubleshoot your relatively low impression share. The problem could be low budget, low Quality Scores, poor targeting or all three. IMPROVE NOW > v Click Through Rate (CTR) 52% O Cick through rate is an indication of whether your keywords and ads are properly targeted toward your audience. Are you getting through to potential customers? Leam More Click Through Rate Versus Position on Most Searched Keywords When your ads appear in higher positions, they are more likely to get clicked! Toe 200 Keywords Your CTRS are pretty good, but it looks like your keywords and ads cou be better targeted. 30 Increasing your click-through rates would drive more traffic and improve How often do people click on your Quality Scores. To raise CTRS, try finding more targeted keywords and using negatives. your ads? If you increased your CTR to 4.76%, you could expect 98 more clicks or 4 more conversions a month. IMPROVE NOW >> 75 10 25 125 Average Position Account Click Through Rate CTR Avg Pos Network Search 2.08% Display 0.07% 2.60 v Account Activity 52% o Successtul Adwords advertisers spend active time in their accounts every week, if not every day. How often are you working to improve yout resuts? A key to a great AdWords Account is constant Recent Actions Taken in Your AdWords Account Lean More- Element Changed Last 30 Last 90 optimization, so we look at how often you are making changes to your account. Campaign 50 By spending more time in your account, you could improve key metrics and get better results. Ad Text 54 Keywords 44 It's important to adhere to an established, proven set of PPC best Don't get caught asleep at the wheel! practices for optimal campaign performance and high ROL. Learn the best AdGroups 44 practices that PPC experts followae; Placements GET HELP >> v Long-Tail Keyword Optimization 6% O Long-tail keywords cost less per cick and often drive more conversions. Are Percentage of Long-Tail Impressions you taking advantage of these less competitive long-tal opportunities? Learn More Targeting the "long tail" means you get more qualified traffic for less money. I word keyword Z word keywords word keywords Your keywords are too broad. Poor keyword targeting has a negative impact on CTR, conversion rates and costs per click. Are you bidding on enough long-tail keywords? Start adding long-tail keywords to your campaigns and watch your clicks go up while CPCS go down. START NOW >» v Text Ad Optimization 73% O The more text ads you write and test, the better your results wi be. Do your ad numbers measure up? Leam More Your ads should always be in constant competition with of Active Text Ads f of Text Ads per Ad Group You've written a fair amount of ads, but writing more targeted ads will go each other. a long way toward improving results. 200 Compeitor Average Do you have enough ads running in your account? You need to write and test more ads to get more out of PPC. Make sure 200 you have a unique text ad for each keyword, then test 3-5 variations of each ad. 150 IMPROVE NOW » 100 Best/Worst/Average Text Ads in the Account Туре of Ad Imp Clicks CTR Avg. Pos Expected CTR Best Ad Title Best Ad Description Line 1 Best Ad Description Line 2 Best Ad Destination URL 146 44 1.4 52% Worst Ad Tile Worst Ad Description Line 1 Worst Ad Description Line 2 Worst Ad Destination URL 1025 58 1.3% Your Average Ad 2.7 2.7% v Landing Page Optimization 43% O You need a unique, targeted landing page for each ad group, if not each Landing Pages keyword. How many do you have? Leam More- Your Accourt Your low number of landing pages means you're not effectively targeting your best keywords and potential customers. Cempetor Average You need to create more landing pages to get more out of PPC. Make sure you have a unique landing page for each ad group. Then test your landing pages to boost conversion rates. IMPROVE NOW > Landing pages Each ad should direct traffic to a customized landing page to maximize the chance of a conversion. Notable Landing Pages Conv. (1 vs Avg vs. Avg Type of Landing Page Campaign Ad Group Landing Page CPA per cick Rate CPA Conv Rate Sample CСаmpaign Sample Ad Group Sample Landing Page URL Best Landing Page 75 10.7% $84 84% Where are people going after they click on your ads? 62 0.0% $353.0 $336.0 1.5% Sample Campaign Sample Ad Group Sample Landing Page URL Worst Landing Page Most Trafficked Landing Sample Campaign Sample Ad Group Sample Landing Page URL 1,126 95 84% $38 $535.6 42 Page Accounts Conv. Rate 4.9% $17.77 s918.9 V PPC Best Practices 47% O These are the best practices that PPC experts follow to create and run Pass/Fail effective, profitable campaigns. Look below to see if you're following these al important guidelines. Learn More Network Targeting - Are your campaign settings customized for their specific network (Search vs. Display)? Leam More Geo Targeting - Are your campaigns focused on your most profitabie markets? Learn More Sometimes the little things make all the difference. Language Targeting - Are you making use of language restrictions for better audence targeting? Leam More Are you using these Best Practices to maximize the value of your AdWords account? Conversion Tracking - Are you keeping track of which keywords and ads drive profitabile actions? Leam More Multiple Text Ads Running - Are you running multiple ads in each ad group to ensure strong targeting? Leam More Modified Broad Match Type - Are you making use of match types that give you more control? Leam More Negative Keywords - Are you using negative keywords to reduce wasteful spending and irrelevant clicks? Learn More Use of Adwords Ad Extensions - Are you using Ad Extensions to provide additional inks and improve cick-through rates? Leam More Your campaigns will suffer if you're not following ppc best practices, ensuring you property target your ppc advertising efforts. Leam what to check and tweak for optimized performance. GET HELP > Overall Grade o PERFORMANCE SUMMARY IMPROVE MY GRADE > 44% Your accounts performance could be substantially improved by various campaign optimizations and cost- saving measures. Lean how to start improving it Try our powerfut, easy-to-use PPC management software FREE for 7 days and see how your grader improves Learn More You Need Help! On (C) 2008-2011, AI Rights Reserved. WordStream AdWords Performance Grader is protected by Pending US Patents. AdWords is a registered trademark of Google W WordStream WORDSTREAM FOR PPC AdWords Performance Grader How do you stack up against other advertisers who spend a similar amount of money on AdWords? REPORT FOR [SAMPLE COMPANY]'S You Scored Better Than... O EMPLOYEE 44% Jul 28, 2011 at 02.06 AM This account is doing better than 2/3 of the accounts that A PPC grade of 44% means that your Adwords account scored better, in terms of overal health and adherence to best practices, than 44% of accounts we have previously graded in your ad spend range of 5500- 5,000. Our proprietary grading algorithm uses more than 60 dterent we have graded in this spend range! of AdWords accounts that we've graded in your factors, including ad spend data, Ouality Score, ranking, impressions and other variables, to compare your Adwords account to the milions of others that we have previousty graded spend range. Some basic facts about what your account looks like now. You Need Help! DOD GO Account Diagnostics Active Campaigns 11 Clicks (Last 90 Days) 3,800 Active Ad Groups 23 Conversions (Last 90 Days) 200 IMPROVE MY GRADE > Active Ad Text 111 Avg. CPA (Last 90 Days) $17.77 Active Keywords 82 Avg. Monthly Spend (Last 90 Daysi $1,225 Try our powerful, easy-to-use PPC management software FREE for 7 days and see how your grade improves. Learm More v Wasted Spend 30% O Wasted spend is calculated by tracking the number of negative keywords you of Negative Keywords Added have created in the last 90 days and projecting how much money could be saved by adding addtional negative keywords every month. Routnely adding negatives to your account is an ongoing process which will continue to save you money going forward. Learn More- If you aren't adding negative keywords, you're probably wasting a lot of money! Your Account Compeor Averege We compare the number of negative keywords you have added in the past 30 and 90 days to the competitive $3,110.08 projected 12 month waste S777.52 wasted in the last 90 days You're falling behind similar advertisers, who added an average of 357 keywords in the last month. average. You seem to be wasting a significant portion of your AdWords budget. Start adding negatives now to get more value out of PpC. START SAVING NOW >> Last Quarter v Quality Score (QS) 31% O Google uses your Quality Score to determine when to display your ad, your ad ranking, and your cost per click (CPC). The higher your Quality Score, the Keyword Quality Score Distribution Quality Score is Google's way of telling you how relevant you are. better your rankings and the lower your costs. Leam More Impression Weighted Average QS 4.0 Competitor Average versus a group average of 4.8. You should target a Quality Score of 7 or 150000 Recommended Cune We look at the Quality Score for each one of your impressions. higher. Your Quality Scores are lower than average, and your campaigns are probably suffering as a result. Your low Quality Scores are costing you money and opportunities for exposure. You can improve your Quality Scores by splitting ad groups, finding more targeted keywords and testing different ad text. Quality Score By improving your Quality Score by 1, you can save $245.63, or get 245 more clicks / month. IMPROVE NOW >> v Impression Share 54% O Impression share is a measure of how often your ads are appearing for searches that are relevant to your ads. Are you making a good impression? Impression Share is a f how often your Budget Weighted Impression Share measure Leam More ad appears. Share Aquired Share Lost te Budget If you are losing share to Ad Rank it means you aren't as relevant as your competition. Share Lest to Ad Rank Raising your impression share would increase your exposure and bring in more leads. Increasing your impression share would result in 10,296 more impressions and 214 more clicks. You need to troubleshoot your relatively low impression share. The problem could be low budget, low Quality Scores, poor targeting or all three. IMPROVE NOW > v Click Through Rate (CTR) 52% O Cick through rate is an indication of whether your keywords and ads are properly targeted toward your audience. Are you getting through to potential customers? Leam More Click Through Rate Versus Position on Most Searched Keywords When your ads appear in higher positions, they are more likely to get clicked! Toe 200 Keywords Your CTRS are pretty good, but it looks like your keywords and ads cou be better targeted. 30 Increasing your click-through rates would drive more traffic and improve How often do people click on your Quality Scores. To raise CTRS, try finding more targeted keywords and using negatives. your ads? If you increased your CTR to 4.76%, you could expect 98 more clicks or 4 more conversions a month. IMPROVE NOW >> 75 10 25 125 Average Position Account Click Through Rate CTR Avg Pos Network Search 2.08% Display 0.07% 2.60 v Account Activity 52% o Successtul Adwords advertisers spend active time in their accounts every week, if not every day. How often are you working to improve yout resuts? A key to a great AdWords Account is constant Recent Actions Taken in Your AdWords Account Lean More- Element Changed Last 30 Last 90 optimization, so we look at how often you are making changes to your account. Campaign 50 By spending more time in your account, you could improve key metrics and get better results. Ad Text 54 Keywords 44 It's important to adhere to an established, proven set of PPC best Don't get caught asleep at the wheel! practices for optimal campaign performance and high ROL. Learn the best AdGroups 44 practices that PPC experts followae; Placements GET HELP >> v Long-Tail Keyword Optimization 6% O Long-tail keywords cost less per cick and often drive more conversions. Are Percentage of Long-Tail Impressions you taking advantage of these less competitive long-tal opportunities? Learn More Targeting the "long tail" means you get more qualified traffic for less money. I word keyword Z word keywords word keywords Your keywords are too broad. Poor keyword targeting has a negative impact on CTR, conversion rates and costs per click. Are you bidding on enough long-tail keywords? Start adding long-tail keywords to your campaigns and watch your clicks go up while CPCS go down. START NOW >» v Text Ad Optimization 73% O The more text ads you write and test, the better your results wi be. Do your ad numbers measure up? Leam More Your ads should always be in constant competition with of Active Text Ads f of Text Ads per Ad Group You've written a fair amount of ads, but writing more targeted ads will go each other. a long way toward improving results. 200 Compeitor Average Do you have enough ads running in your account? You need to write and test more ads to get more out of PPC. Make sure 200 you have a unique text ad for each keyword, then test 3-5 variations of each ad. 150 IMPROVE NOW » 100 Best/Worst/Average Text Ads in the Account Туре of Ad Imp Clicks CTR Avg. Pos Expected CTR Best Ad Title Best Ad Description Line 1 Best Ad Description Line 2 Best Ad Destination URL 146 44 1.4 52% Worst Ad Tile Worst Ad Description Line 1 Worst Ad Description Line 2 Worst Ad Destination URL 1025 58 1.3% Your Average Ad 2.7 2.7% v Landing Page Optimization 43% O You need a unique, targeted landing page for each ad group, if not each Landing Pages keyword. How many do you have? Leam More- Your Accourt Your low number of landing pages means you're not effectively targeting your best keywords and potential customers. Cempetor Average You need to create more landing pages to get more out of PPC. Make sure you have a unique landing page for each ad group. Then test your landing pages to boost conversion rates. IMPROVE NOW > Landing pages Each ad should direct traffic to a customized landing page to maximize the chance of a conversion. Notable Landing Pages Conv. (1 vs Avg vs. Avg Type of Landing Page Campaign Ad Group Landing Page CPA per cick Rate CPA Conv Rate Sample CСаmpaign Sample Ad Group Sample Landing Page URL Best Landing Page 75 10.7% $84 84% Where are people going after they click on your ads? 62 0.0% $353.0 $336.0 1.5% Sample Campaign Sample Ad Group Sample Landing Page URL Worst Landing Page Most Trafficked Landing Sample Campaign Sample Ad Group Sample Landing Page URL 1,126 95 84% $38 $535.6 42 Page Accounts Conv. Rate 4.9% $17.77 s918.9 V PPC Best Practices 47% O These are the best practices that PPC experts follow to create and run Pass/Fail effective, profitable campaigns. Look below to see if you're following these al important guidelines. Learn More Network Targeting - Are your campaign settings customized for their specific network (Search vs. Display)? Leam More Geo Targeting - Are your campaigns focused on your most profitabie markets? Learn More Sometimes the little things make all the difference. Language Targeting - Are you making use of language restrictions for better audence targeting? Leam More Are you using these Best Practices to maximize the value of your AdWords account? Conversion Tracking - Are you keeping track of which keywords and ads drive profitabile actions? Leam More Multiple Text Ads Running - Are you running multiple ads in each ad group to ensure strong targeting? Leam More Modified Broad Match Type - Are you making use of match types that give you more control? Leam More Negative Keywords - Are you using negative keywords to reduce wasteful spending and irrelevant clicks? Learn More Use of Adwords Ad Extensions - Are you using Ad Extensions to provide additional inks and improve cick-through rates? Leam More Your campaigns will suffer if you're not following ppc best practices, ensuring you property target your ppc advertising efforts. Leam what to check and tweak for optimized performance. GET HELP > Overall Grade o PERFORMANCE SUMMARY IMPROVE MY GRADE > 44% Your accounts performance could be substantially improved by various campaign optimizations and cost- saving measures. Lean how to start improving it Try our powerfut, easy-to-use PPC management software FREE for 7 days and see how your grader improves Learn More You Need Help! On (C) 2008-2011, AI Rights Reserved. WordStream AdWords Performance Grader is protected by Pending US Patents. AdWords is a registered trademark of Google W WordStream WORDSTREAM FOR PPC AdWords Performance Grader How do you stack up against other advertisers who spend a similar amount of money on AdWords? REPORT FOR [SAMPLE COMPANY]'S You Scored Better Than... O EMPLOYEE 44% Jul 28, 2011 at 02.06 AM This account is doing better than 2/3 of the accounts that A PPC grade of 44% means that your Adwords account scored better, in terms of overal health and adherence to best practices, than 44% of accounts we have previously graded in your ad spend range of 5500- 5,000. Our proprietary grading algorithm uses more than 60 dterent we have graded in this spend range! of AdWords accounts that we've graded in your factors, including ad spend data, Ouality Score, ranking, impressions and other variables, to compare your Adwords account to the milions of others that we have previousty graded spend range. Some basic facts about what your account looks like now. You Need Help! DOD GO Account Diagnostics Active Campaigns 11 Clicks (Last 90 Days) 3,800 Active Ad Groups 23 Conversions (Last 90 Days) 200 IMPROVE MY GRADE > Active Ad Text 111 Avg. CPA (Last 90 Days) $17.77 Active Keywords 82 Avg. Monthly Spend (Last 90 Daysi $1,225 Try our powerful, easy-to-use PPC management software FREE for 7 days and see how your grade improves. Learm More v Wasted Spend 30% O Wasted spend is calculated by tracking the number of negative keywords you of Negative Keywords Added have created in the last 90 days and projecting how much money could be saved by adding addtional negative keywords every month. Routnely adding negatives to your account is an ongoing process which will continue to save you money going forward. Learn More- If you aren't adding negative keywords, you're probably wasting a lot of money! Your Account Compeor Averege We compare the number of negative keywords you have added in the past 30 and 90 days to the competitive $3,110.08 projected 12 month waste S777.52 wasted in the last 90 days You're falling behind similar advertisers, who added an average of 357 keywords in the last month. average. You seem to be wasting a significant portion of your AdWords budget. Start adding negatives now to get more value out of PpC. START SAVING NOW >> Last Quarter v Quality Score (QS) 31% O Google uses your Quality Score to determine when to display your ad, your ad ranking, and your cost per click (CPC). The higher your Quality Score, the Keyword Quality Score Distribution Quality Score is Google's way of telling you how relevant you are. better your rankings and the lower your costs. Leam More Impression Weighted Average QS 4.0 Competitor Average versus a group average of 4.8. You should target a Quality Score of 7 or 150000 Recommended Cune We look at the Quality Score for each one of your impressions. higher. Your Quality Scores are lower than average, and your campaigns are probably suffering as a result. Your low Quality Scores are costing you money and opportunities for exposure. You can improve your Quality Scores by splitting ad groups, finding more targeted keywords and testing different ad text. Quality Score By improving your Quality Score by 1, you can save $245.63, or get 245 more clicks / month. IMPROVE NOW >> v Impression Share 54% O Impression share is a measure of how often your ads are appearing for searches that are relevant to your ads. Are you making a good impression? Impression Share is a f how often your Budget Weighted Impression Share measure Leam More ad appears. Share Aquired Share Lost te Budget If you are losing share to Ad Rank it means you aren't as relevant as your competition. Share Lest to Ad Rank Raising your impression share would increase your exposure and bring in more leads. Increasing your impression share would result in 10,296 more impressions and 214 more clicks. You need to troubleshoot your relatively low impression share. The problem could be low budget, low Quality Scores, poor targeting or all three. IMPROVE NOW > v Click Through Rate (CTR) 52% O Cick through rate is an indication of whether your keywords and ads are properly targeted toward your audience. Are you getting through to potential customers? Leam More Click Through Rate Versus Position on Most Searched Keywords When your ads appear in higher positions, they are more likely to get clicked! Toe 200 Keywords Your CTRS are pretty good, but it looks like your keywords and ads cou be better targeted. 30 Increasing your click-through rates would drive more traffic and improve How often do people click on your Quality Scores. To raise CTRS, try finding more targeted keywords and using negatives. your ads? If you increased your CTR to 4.76%, you could expect 98 more clicks or 4 more conversions a month. IMPROVE NOW >> 75 10 25 125 Average Position Account Click Through Rate CTR Avg Pos Network Search 2.08% Display 0.07% 2.60 v Account Activity 52% o Successtul Adwords advertisers spend active time in their accounts every week, if not every day. How often are you working to improve yout resuts? A key to a great AdWords Account is constant Recent Actions Taken in Your AdWords Account Lean More- Element Changed Last 30 Last 90 optimization, so we look at how often you are making changes to your account. Campaign 50 By spending more time in your account, you could improve key metrics and get better results. Ad Text 54 Keywords 44 It's important to adhere to an established, proven set of PPC best Don't get caught asleep at the wheel! practices for optimal campaign performance and high ROL. Learn the best AdGroups 44 practices that PPC experts followae; Placements GET HELP >> v Long-Tail Keyword Optimization 6% O Long-tail keywords cost less per cick and often drive more conversions. Are Percentage of Long-Tail Impressions you taking advantage of these less competitive long-tal opportunities? Learn More Targeting the "long tail" means you get more qualified traffic for less money. I word keyword Z word keywords word keywords Your keywords are too broad. Poor keyword targeting has a negative impact on CTR, conversion rates and costs per click. Are you bidding on enough long-tail keywords? Start adding long-tail keywords to your campaigns and watch your clicks go up while CPCS go down. START NOW >» v Text Ad Optimization 73% O The more text ads you write and test, the better your results wi be. Do your ad numbers measure up? Leam More Your ads should always be in constant competition with of Active Text Ads f of Text Ads per Ad Group You've written a fair amount of ads, but writing more targeted ads will go each other. a long way toward improving results. 200 Compeitor Average Do you have enough ads running in your account? You need to write and test more ads to get more out of PPC. Make sure 200 you have a unique text ad for each keyword, then test 3-5 variations of each ad. 150 IMPROVE NOW » 100 Best/Worst/Average Text Ads in the Account Туре of Ad Imp Clicks CTR Avg. Pos Expected CTR Best Ad Title Best Ad Description Line 1 Best Ad Description Line 2 Best Ad Destination URL 146 44 1.4 52% Worst Ad Tile Worst Ad Description Line 1 Worst Ad Description Line 2 Worst Ad Destination URL 1025 58 1.3% Your Average Ad 2.7 2.7% v Landing Page Optimization 43% O You need a unique, targeted landing page for each ad group, if not each Landing Pages keyword. How many do you have? Leam More- Your Accourt Your low number of landing pages means you're not effectively targeting your best keywords and potential customers. Cempetor Average You need to create more landing pages to get more out of PPC. Make sure you have a unique landing page for each ad group. Then test your landing pages to boost conversion rates. IMPROVE NOW > Landing pages Each ad should direct traffic to a customized landing page to maximize the chance of a conversion. Notable Landing Pages Conv. (1 vs Avg vs. Avg Type of Landing Page Campaign Ad Group Landing Page CPA per cick Rate CPA Conv Rate Sample CСаmpaign Sample Ad Group Sample Landing Page URL Best Landing Page 75 10.7% $84 84% Where are people going after they click on your ads? 62 0.0% $353.0 $336.0 1.5% Sample Campaign Sample Ad Group Sample Landing Page URL Worst Landing Page Most Trafficked Landing Sample Campaign Sample Ad Group Sample Landing Page URL 1,126 95 84% $38 $535.6 42 Page Accounts Conv. Rate 4.9% $17.77 s918.9 V PPC Best Practices 47% O These are the best practices that PPC experts follow to create and run Pass/Fail effective, profitable campaigns. Look below to see if you're following these al important guidelines. Learn More Network Targeting - Are your campaign settings customized for their specific network (Search vs. Display)? Leam More Geo Targeting - Are your campaigns focused on your most profitabie markets? Learn More Sometimes the little things make all the difference. Language Targeting - Are you making use of language restrictions for better audence targeting? Leam More Are you using these Best Practices to maximize the value of your AdWords account? Conversion Tracking - Are you keeping track of which keywords and ads drive profitabile actions? Leam More Multiple Text Ads Running - Are you running multiple ads in each ad group to ensure strong targeting? Leam More Modified Broad Match Type - Are you making use of match types that give you more control? Leam More Negative Keywords - Are you using negative keywords to reduce wasteful spending and irrelevant clicks? Learn More Use of Adwords Ad Extensions - Are you using Ad Extensions to provide additional inks and improve cick-through rates? Leam More Your campaigns will suffer if you're not following ppc best practices, ensuring you property target your ppc advertising efforts. Leam what to check and tweak for optimized performance. GET HELP > Overall Grade o PERFORMANCE SUMMARY IMPROVE MY GRADE > 44% Your accounts performance could be substantially improved by various campaign optimizations and cost- saving measures. Lean how to start improving it Try our powerfut, easy-to-use PPC management software FREE for 7 days and see how your grader improves Learn More You Need Help! On (C) 2008-2011, AI Rights Reserved. WordStream AdWords Performance Grader is protected by Pending US Patents. AdWords is a registered trademark of Google