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Improve Your Pay Per Click Ads in 10 minutes Flat

10 Tips for Writing PPC Ads Improve your PPC Ads in 10 minutes flat 1) Keyword Rich & Creative Headlines 2) Benefits Before Features It's a well-known advertising concept, but put benefits Get as much of your target keyword as possible, but ultilise any remaining space. One of our target keywords is PPC Agency London, so we use headlines like this: Top PPC Agency in London before features. Increase Your ROI in 24 Hours. Get Your Free PPC Audit Today! The benefit is the ROI increase, the feature is the audit itself. 3) The Use of Numbers 4) Extended Titles Rating UK'S #1 Use punctuation at the end of Description Line 1. If your ad is in the top 3 positions, you'll get an extended title. Price € Now Only £99! Emphasis Free100% Features 0-60 mph inAseconds Date Top Product 2013's 5) Show off your Benefits Save Money Include numbers in your ads to help them stand out and make them easier to read. Save Time 6) Include Your Features Emphasize the product/service benefits in the bodų of the advert. Quick & Easy Decision in 2 minutes Made from Natural Materials Compare over 100 retailers 7) Word Capitalisation Emphasize the product/service features in the body too. Capitalise the first letter of each major word, for a proper looking ad. Consider: 10 Tips for Writing PPC Ads v 10 tips for writing PPC ads Lorem Ipsum 8) Keyword Use Throughout the Ad Starchnks Keywords Pages word Try to use the keyword again in Lines 1 or 2 for more Bold Words in the advert. 9) Call-to-Action 10) Ad Extensions Shop Now Join Today Use ad extensions such as Sitelinks Finish the ad with a call-to-action, directing the user to do exactly what you want them to. and Location Extensions to make Apply Online your ad bigger. ADREPUBLIC

Improve Your Pay Per Click Ads in 10 minutes Flat

shared by charris88 on Jul 14
Avoid boring PPC ads with this handy guide, containing the top 10 tips you need to know when writing ad copy for Google Adwords. Use it to improve your Click Through Rates, Quality Scores and Conversi...


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