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Find Your Fans: The Cost Of Marketing On Facebook

FIND YOUR FANS THE COST OF MARKETING ON FACEBOOK Like Comment Share With an audience of 800 million potential customers, businesses are flocking to Facebook as their go-to social media marketing platform. We examine the who, how, and how much of Facebook marketing. WHO IS MARKETING ON FACEBOOK? Almost everyone is on Facebook. It has become a hotbed for corporations and small businesses to leverage customer support and sales. A recent small business social media survey found 69 percent of small businesses turn to Facebook for marketing. Almost two-thirds of More young Small business small business owners 54 and older are less owners are using Facebook and social media to businesses 69% 73% 58% surveyed use Facebook as likely to rely on Facebook for their main market their their marketing. marketing tool. business. FACEBOOK MARKETING: COST PER "LIKE While this amount differs depending on the size and scale of the marketing campaign, a study from the analytics firm Webtrends found that on average the cost of obtaining a fan is $1.07. This amount includes the cost of advertising on Facebook to encourage a user to become a fan. AVERAGE COST OF 'LIKE' MARKETING BY NUMBER OF PAGE LIKES In essence, the more likes your page receives, the more money you will need to spend to maintain customer interest and interaction. 65000 20,000 6 60,000 o100,000 6 300.000 $5.350 $21.900 $64.200 SI07,.000 $321.000 LEVERAGING FACEBOOK'S PPC Besides creating free fan pages, many companies are looking into the self-serve pay-per-click advertising platform on Facebook. Nearly half of North American companies that use search engine marketing use the PPC Facebook Among North American Of the global businesses that market through PPC campaigns, 47 percent use the Facebook advertising agencies, 74 percent are leveraging Facebook's 45%6 47% 74% option, PPC. self-serve platform. FACEBOOK ADVERTISING: COST-PER CLICK BY INDUSTRY How much a company pays to advertise and market on Facebook largely depends on the type of industry they are in. S12- S127 S127 SL03 SO.82 $O.80 SO79 S0.79 SO.67 SO.56 S0.53 SO.50 SO.50 .....* S03- $0.36 S0.31 HEALTH CARE INTERNET TELECOVNINCATIONS FINANCIA SERVICES RICERY LOCAL SERVICE8 BEAL ESTATE RESTAIRANTS RETARLERS STORES TRAVEL ECONMERCE STARTUPS MAKING THE MOST OUT OF YOUR FACEBOOK MARKETING If you are heavily investing in your Facebook marketing campaign, it is important to maximize the marketing potential of your Facebook pages. VIP GRANT EXCLUSIVE ACCESS REWARDS AND INCENTIVES DON'T JUST BROADCAST SPEND THE TIME Avoid the pitfalls of just broadcasting from your Facebook page. You'll gain more followers and One of the best ways to Social word-of-mouth Time is one of the is particularly important in Facebook campaigns. Rewarding engage with fans on most crucial tools for Facebook marketing. Make sure you are constantly engaging with your fan base. Keep your page up-to-date and regularly post to keep your page active on your followers' feeds. your page is to offer them exclusive access. This can be access to fans and followers who product development or Facebook-exclusive sales. Sephora has rewarded customers in the past with friend-only deals and samples. are "brand ambassadors" encourages great interaction. GoPro camera asks fans to click-throughs if your page provides relevant content and engages customers on a regular basis. submit photos on their page to receive a prize. SORCES FRBES CIN I WAARLE CINI FONTN.CONI ENTREPRENER COMIRIC COM I TACEBOOK ADVERTONG PERFORMANE BANCHNARS & IKIGATE" VESTRENOS CIMIFAEIK CON Flowtown. In Partnership with Column Five

Find Your Fans: The Cost Of Marketing On Facebook

shared by ColumnFive on Dec 05
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With an audience of 800 million potential customers, businesses are flocking to Facebook as their go-to social media marketing platform. We examine the who, how, and how much of Facebook marketing.

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