Transcript

The Demographics of Social Media

THE DEMOGRAPHICS OF SOCIAL MEDIA A breakdown of who uses the most popular social sites Male population of social media sites Female population of social media sites U.S. Population U.S. Population Facebook Facebook MySpace MySpace Linkedin Linkedin I 13-17 I 13-17 I 18-24 I 25-34 1 35-54 I 55+ I18-24 I 25-34 1 35-54 I 55+ Note: Rings scaled to population size. U.S. Census Bureau, Facebook, MySpace and Linkedin TOP COUNTRIES ON FACEBOOK TOP COUNTRIES ON LINKEDIN U.S. 155.0 US 46.7 57% 82% Indonesi a 36.6 India 9.6 Nearly 6 in 10 of Facebook's users live in the top 10 countries More than8 out of 10 Linkedin users live in the top 10 countries U.K. 29.8 U.K. 6.3 Turkey 28.4 Br azil 4.1 India 25.5 Canada 3.9 Mexico 24.0 Netherlands 2.7 Philippines 23.2 New Zealand 2.5 France 22.0 France 2.5 Italy 19.2 Australia 2.1 Germany 184 Italy 1.8 Milions of users. Source: Facebook Millions of users, Source: Linkedin FACEBOOK TWITTER Facebook users who list the following interests/characteristics Recent estimates put less than 10% of the population using Twitter, far less than other social sites. Here's how they break down. Have a birthday this week Male Married less thana year Users 65+ 2.6% 44.3% Female 55.7% 50-64 13.7" 38.8% 30-49 42.3% 61.2% Male Female 45.4* 54.6 Are parents 18-29 41.5 28.9% 71.1% Baseball Black 17.1 55% 45% Football Hispanic 19.2% White 63.7% 39.4% 60.6% Sports (married users) 36.3% 63.7% Source: Pew Research Sports (unmarried users) 46.8% 53.2% Visitors Under 18 18-24 Cats 12 13.5% 86.5% Male 55+ Beer/wine/spirits Female 61 35-54 48% 39 12% - 54.8% 45.2% 25-34 Cooking 24% 30.7% 69.3% Source: Facebook.com Source: Google Ad Planner Data based on actual user profiles, where possible. Research by Matt Carmichael. Graphics by Jennifer Chiu, Jesper Goransson, Charlie Moran. Copyright 2011 Crain Communications Inc. Follow @adagestat on Twitter. AdvertisingAge

The Demographics of Social Media

shared by kcatoto on Jan 24
613 views
1 shares
1 comment
We collected a lot of social media demographics based on actual user profiles, not just Web traffic. But knowing how you love to pass around your #infographics we thought we'd pull it all into one han...

Publisher

Ad Age Blogs

Source

Unknown. Add a source

Category

Social Media
Did you work on this visual? Claim credit!

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size