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Agents of Social Media

Chootsuite AGENTS OF SOCIAL MEDIA HootSuite users are some of the most influential, engaged and active internet users around with over 4 million signups and 1 billion messages sent globally. USER GROWTH COMPARISON HootSuite 4.3 Million Users Yammer 4.5 Million Users The HootSuite user count is well over 4 million and rapidly growing - keeping a steady pace with Yammer, leading provider of enterprise social networks. Kickstarter 2.9 Million Users Basecamp 1.5 Million Users 1year 2 years 3 years 3.5 years 1 BILLION MESSAGES SIGNUP BY GADGET HootSuite users are signing up with mobile gadgets at an increasing rate. Over 1 billion messages have been sent via 715 Million HootSuite since January 2009. 473 Millon Web 64% 236 Millon Mobile 36% Millions of Users 2 3 4 Jan 2009 July 2011 June 2012 49% 23% 8% 20% WORLDWIDE NETWORK iPhone Android Blackberry iPad HootSuite has a truly global network of users with messages being sent from all over the world. 07% u o12.5% Europe 4.5% Canada United Kingdom Continental Japan 10% 6% O 38% United States 04% Middle East & Africa Asia & Oceana Mexico and 4% Central America Indonesia 4% O 9% South America TEAMS GROWTH SOCIAL NETWORKS ADDED The shift towards social media collaboration is reflected in Not limited to a single social network, the HootSuite HootSuite Pro and Enterprise organizations with teams growing at an exponential rate. dashboard caters to the various needs of our users across multiple social networks. 7% 450% Growth 4706% LinkedIn 39% Growth in Facebook 6% 2010 2011 2012 2010 2011 2012 Others 48% Pro Team Members Added Enterprise Team Members Added Twitter MOST USED BY AGENCIES A NETWORK More Tweets are sent by advertising OF INFLUENCE Tweet Count agencies ( as opposed to the spy kind) using HootSuite. Number of Followers 700,000 HootSuite users have 21x more Twitter followers 500,000 than the average Twitter user. 250,000 27 Average Twitter User Average HootSuite User 576 50,000 USER DOSSIERS To protect the secret identities of our agents, individu classified. However, we can give you information on how they compare to the standard internet user. The user data are EDUCATION LOCATION College More than Home average average HootSuite user is college educated, 25 - 44 years old, female and a businėss user. Less than Grad School average More than School average Less than No College average Less than GENDER Work average More than Some College Male average Less than Less than average average Female More than average AGE 18-24 45-54 Less than Less than average average 25-34 55-64 More than Less than average average 35-44 65+ More than Less than average average OUR DATA SOURCES hootsuite Unless indicated below, the information presented in this Infographic comes from internal HootSuite data. Social Media Management HootSuite is built to enhance communication through social media. Brands can securely collaborate with teams to engage across multiple social networks and accounts, including Twitter, Facebook, Linkedln, Google+. YouTube, Flickr and more. With advanced measurement tools to help your business gauge and report on success, and a growing app directory, the HootSuite dashboard will revolutionize your social business. Learn more at Teams Growth Percentages based on growth from 2010 -2012 Most Used By Agencies From a survey of 5000+ agency accounts and 1.5m+ Tweets conducted by Cibo Studios User Dossiers Audience demographic data from HootSuite gəM TweetDeck Twitter Feed Facebook Tweet Button Twitter for iPhone Twitter for Mac CoTweet Buffer

Agents of Social Media

shared by HootSuite on Nov 17
1 comment
After reaching 1 billion messages sent and 4 million users, HootSuite produced an infographic celebrating its user base. HootSuite users are influential, engaged and active across multiple social networks.


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